All Stories

  1. Marketing Strategy for Sustainability

    Article • January 2026, Springer Science + Business Media

    Assoc Prof in Marketing Elif Karaosmanoglu

  2. Assessing the Impact of Customer Experience Quality on Customer Perceived Value and Marketing Outcomes

    Article • Services Marketing Quarterly, December 2025, Taylor & Francis

    Assoc Prof in Marketing Elif Karaosmanoglu

  3. Examining the change in brands’ marketing communication during COVID-19 from crisis communication perspective

    Article • Management & Marketing, June 2025, De Gruyter

    Assoc Prof in Marketing Elif Karaosmanoglu

  4. Do switching costs buffer the effects of pre-recovery negative emotions on customers’ personal interaction with employees?

    Article • European Business Review, May 2025, Emerald

    Assoc Prof in Marketing Elif Karaosmanoglu

  5. Exploring self-service technology adoption: Case of airline check in

    Article • Technology in Society, June 2024, Elsevier

    Assoc Prof in Marketing Elif Karaosmanoglu

  6. How consumers' economic and psychological vulnerabilities impact their consumption regulation during crisis

    Article • Journal of Consumer Behaviour, March 2024, Wiley

    Assoc Prof in Marketing Elif Karaosmanoglu

  7. Social Impact of Brand Activism Initiatives and Insights for Emerging Markets

    Article • OPUS Toplum Araştırmaları Dergisi, September 2023, OPUS - Uluslararasi Toplum Arastirmalari Dergisi

    Assoc Prof in Marketing Elif Karaosmanoglu

  8. Brand Social Responsibility and Activism in the Turkish Context

    Article • April 2023, Luminous Insights LLC

    Assoc Prof in Marketing Elif Karaosmanoglu

  9. Testing the relationship between value co-creation, perceived justice and guests’ enjoyment

    Article • Current Issues in Tourism, February 2022, Taylor & Francis

    Assoc Prof in Marketing Elif Karaosmanoglu

  10. Can self-referencing exacerbate punishing behavior toward corporate brand transgressors?

    Article • Journal of Brand Management, July 2020, Springer Science + Business Media

    Assoc Prof in Marketing Elif Karaosmanoglu

  11. Efficiency analysis of emergency departments in metropolitan areas

    Article • Socio-Economic Planning Sciences, January 2019, Elsevier

    Assoc Prof in Marketing Elif Karaosmanoglu

  12. Does the Co-Creation of Service Recovery Create Value for Customers? The Underlying Mechanism of Motivation and the Role of Operant Resources

    Article • European Management Review, June 2018, Wiley

    George Skourtis, Assoc Prof in Marketing Elif Karaosmanoglu

  13. Corporate brand transgression and punishing the transgressor: moderation of religious orientation

    Article • Journal of Product & Brand Management, March 2018, Emerald

    Assoc Prof in Marketing Elif Karaosmanoglu

  14. CSR motivation and customer extra-role behavior: Moderation of ethical corporate identity

    Article • Journal of Business Research, October 2016, Elsevier

    Assoc Prof in Marketing Elif Karaosmanoglu

  15. The Impact of Corporate Brand Transgression on Punishing Corporate Transgressor: Moderating Role of Religious Orientation

    Article • January 2016, Springer Science + Business Media

    Assoc Prof in Marketing Elif Karaosmanoglu

  16. The role of other customer effect in corporate marketing

    Article • European Journal of Marketing, September 2011, Emerald

    Assoc Prof in Marketing Elif Karaosmanoglu

  17. Contemporary Thoughts on Corporate Branding and Corporate Identity Management

    Article • January 2008, Springer Science + Business Media

    Assoc Prof in Marketing Elif Karaosmanoglu

  18. Corporate branding, identity and communications: A contemporary perspective

    Article • Journal of Brand Management, September 2006, Springer Science + Business Media

    Assoc Prof in Marketing Elif Karaosmanoglu

  19. Corporate communications, identity and image: A research agenda

    Article • Journal of Brand Management, September 2006, Springer Science + Business Media

    Assoc Prof in Marketing Elif Karaosmanoglu

  20. Seven dimensions of corporate identity

    Article • European Journal of Marketing, July 2006, Emerald

    Assoc Prof in Marketing Elif Karaosmanoglu

  21. Corporate identity: concept, components and contribution

    Article • Journal of General Management, September 2005, SAGE Publications

    Assoc Prof in Marketing Elif Karaosmanoglu