All Stories

  1. Building age-inclusive brands: the case of 19/99 Beauty

    Article • Journal of Product & Brand Management, August 2025, Emerald

    Ela Veresiu

  2. The consumer acculturative effect of state-subsidized spaces: spatial segregation, cultural integration, and consumer contestation

    Article • Consumption Markets & Culture, October 2018, Taylor & Francis

    Ela Veresiu

  3. Introducing a spatial perspective to analyze market dynamics

    Article • Marketing Theory, September 2016, SAGE Publications

    Dr Pierre-Yann Dolbec, Dr. Rodrigo Castilhos, Ela Veresiu