All Stories

  1. Executive ethical decisions initiating organizational culture and values

    Article • Journal of Service Theory and Practice, September 2018, Emerald

    Eileen Bridges

  2. How consumers take ethical factors into account in their choice of services

    Article • Service Industries Journal, July 2018, Taylor & Francis

    Eileen Bridges, Abhik Roy

  3. Hedonic and utilitarian shopping goals: a decade later

    Article • Journal of Global Scholars of Marketing Science, June 2018, Taylor & Francis

    Eileen Bridges

  4. Business News as a Source of Information Literacy in Marketing

    Article • Marketing Education Review, April 2017, Taylor & Francis

    Eileen Bridges

  5. Service Marketing and Adoption of Promotional Technology: A Qualitative Study

    Article • Service Science, December 2016, INFORMS

    Eileen Bridges

  6. EDITORIAL

    Article • Service Industries Journal, December 2014, Taylor & Francis

    Eileen Bridges

  7. What is truth?

    Article • Service Industries Journal, January 2014, Taylor & Francis

    Eileen Bridges

  8. Editorial

    Article • Service Industries Journal, January 2013, Taylor & Francis

    Eileen Bridges

  9. An Experiential Exercise in Service Environment Design

    Article • Journal of Marketing Education, July 2012, SAGE Publications

    Eileen Bridges

  10. Service environment, provider mood, and provider‐customer interaction

    Article • Managing Service Quality, March 2012, Emerald

    Eileen Bridges

  11. Editorial

    Article • Service Industries Journal, January 2012, Taylor & Francis

    Eileen Bridges

  12. Technology in Marketing Education

    Article • International Journal of Technology and Educational Marketing, January 2011, IGI Global

    Eileen Bridges

  13. Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats

    Article • Journal of Retailing and Consumer Services, November 2010, Elsevier

    Eileen Bridges

  14. When do firms invest in offensive and/or defensive marketing?

    Article • Journal of Business Research, July 2009, Elsevier

    Eileen Bridges

  15. Hedonic and utilitarian shopping goals: The online experience

    Article • Journal of Business Research, April 2008, Elsevier

    Eileen Bridges

  16. Using model-based expectations to predict voluntary turnover

    Article • International Journal of Research in Marketing, March 2007, Elsevier

    Eileen Bridges

  17. Effects of prior brand usage and promotion on consumer promotional response

    Article • Journal of Retailing, January 2006, Elsevier

    Eileen Bridges

  18. The ‘nag factor’ and children’s product categories

    Article • International Journal of Advertising, January 2006, Taylor & Francis

    Eileen Bridges

  19. The Impact of Need Frequency on Service Marketing Strategy

    Article • Service Industries Journal, May 2003, Taylor & Francis

    Eileen Bridges

  20. A simultaneous model for innovative product categorysales diffusion and competitive dynamics

    Article • International Journal of Research in Marketing, June 1999, Elsevier

    Eileen Bridges

  21. Experiential Learning and Customer Needs in the Undergraduate Marketing Research Course

    Article • Journal of Marketing Education, April 1999, SAGE Publications

    Eileen Bridges

  22. Demographic Differences in New Service Site Adoption Behaviour

    Article • Service Industries Journal, April 1997, Taylor & Francis

    Eileen Bridges

  23. A High-Tech Product Market Share Model with Customer Expectations

    Article • Marketing Science, February 1995, INFORMS

    Eileen Bridges

  24. Forecasting the number of competing products in high-technology markets

    Article • International Journal of Forecasting, November 1993, Elsevier

    Eileen Bridges

  25. Service attributes: Expectations and judgments

    Article • Psychology and Marketing, May 1993, Wiley

    Eileen Bridges

  26. Marketplace Competition in the Personal Computer Industry

    Article • Decision Sciences, March 1992, Wiley

    Eileen Bridges

  27. New technology adoption in an innovative marketplace: Micro- and macro-level decision making models

    Article • International Journal of Forecasting, November 1991, Elsevier

    Eileen Bridges

  28. E-Services: A Synthesis and Research Agenda

    Article • Springer Science + Business Media

    Eileen Bridges

  29. Businesses and Consumers as Online Customers

    Article • IGI Global

    Eileen Bridges

  30. Attracting and Retaining Online Buyers

    Article • IGI Global

    Eileen Bridges

  31. Attracting and Retaining Online Buyers

    Article • IGI Global

    Eileen Bridges

  32. Businesses and Consumers as Online Customers

    Article • IGI Global

    Eileen Bridges

  33. Attracting and Retaining Online Buyers

    Article • IGI Global

    Eileen Bridges

  34. Technology in Marketing Education

    Article • IGI Global

    Eileen Bridges