All Stories

  1. Retailer service acceptance: simply adding a service to the offer portfolio or committing to marketing it

    Article • The International Review of Retail Distribution and Consumer Research, February 2019, Taylor & Francis

    Eija Vaittinen

  2. Antecedents of Consumer Acceptance of a Manufacturer’s Goods-Related Service

    Article • Services Marketing Quarterly, October 2018, Taylor & Francis

    Eija Vaittinen

  3. Business customers’ readiness to adopt manufacturer’s new services

    Article • Journal of Service Theory and Practice, January 2018, Emerald

    Eija Vaittinen