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  1. Construal based marketing tactics for high quality versus low price market segments
  2. What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation2013 4 Gary Hamel What Matters Now: How to Win in a World of Relentless Change, Ferocious Competition, and Unstoppable Innovation San Fra...
  3. Divide and prosper? When partitioned prices make sense
  4. Regulatory focus as a determinant of brand value
  5. Interfirm networks, social capital, and knowledge flow