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  1. Sustainable Marketing and Its Impact on Higher Education Service Quality: A Comparative Analysis

    Article • January 2025, Association of Economists and Managers of the Balkans - Udekom Balkan

    Tit. Assist. Prof. Dunja Mestrovic

  2. Exploring the relationship between sustainable marketing and the performance of a higher education institution

    Article • Zbornik radova Ekonomskog fakulteta u Rijeci, June 2024, University of Rijeka, Faculty of Economics

    Tit. Assist. Prof. Dunja Mestrovic

  3. Embracing sustainable marketing in higher education viewed through service quality

    Article • Ekonomski vjesnik, January 2024, Ekonomski fakultet u Osijeku

    Tit. Assist. Prof. Dunja Mestrovic

  4. SUSTAINABLE MARKETING IN HIGHER EDUCATION

    Article • Tourism and hospitality management, January 2023, University of Rijeka, Faculty of Tourism and Hospitality Management

    Tit. Assist. Prof. Dunja Mestrovic

  5. Attitudes and perceptions of sustainable marketing in higher education ‒ designing a measurement instrument

    Article • Ekonomski vjesnik, January 2021, Ekonomski fakultet u Osijeku

    Tit. Assist. Prof. Dunja Mestrovic

  6. Information Sources and Factors Influencing Enrolment in ICT and STEM University Study Programmes

    Article • Economic and Business Review, April 2019, School of Economics and Business University of Ljubljana

    Tit. Assist. Prof. Dunja Mestrovic

  7. Students’ Perceptions of Service Quality, Satisfaction, and Word-Of-Mouth: Scale Adaptation and Validation on a Sample of ICT and STEM Students

    Article • Market-Tržište, December 2018, Faculty of Economics and Business, University of Zagreb

    Tit. Assist. Prof. Dunja Mestrovic

  8. Film industry as a promoter of the tourist destination for the younger population

    Article • Zbornik Veleučilišta u Rijeci, January 2018, Polytechnic of Rijeka University

    Tit. Assist. Prof. Dunja Mestrovic

  9. E-BOOK READING APPLICATIONS – INNOVATIVE TECHNOLOGY AS A RESPONSE TO GROWING CONSUMER PREFERENCES AND ITS IMPLICATIONS FOR TOURISM

    Article • November 2017, University of Rijeka, Faculty of Tourism and Hospitality Management

    Tit. Assist. Prof. Dunja Mestrovic

  10. TOURISM PRODUCT CLUBS: THEORY, ADDED VALUE AND PRACTICAL IMPLICATIONS

    Article • November 2017, University of Rijeka, Faculty of Tourism and Hospitality Management

    Tit. Assist. Prof. Dunja Mestrovic

  11. Service quality, students' satisfaction and their behavioural intentions

    Article • Interdisciplinary Description of Complex Systems, January 2017, Croatian Interdisciplinary Society

    Tit. Assist. Prof. Dunja Mestrovic

  12. The Impact of Service Quality on Students' Satisfaction and the Word-of-Mouth: The Case of the University of Rijeka Departments

    Article • SSRN Electronic Journal, January 2016, Elsevier

    Tit. Assist. Prof. Dunja Mestrovic