All Stories

  1. Management-based Factors of Sports Celebrity Endorsement and Effect on Brand Image

    Article • IIM Kozhikode Society & Management Review, January 2018, SAGE Publications

    Abdullah Malik, Dr. Dhruv Shankar Dutta

  2. Psychological capital

    Article • International Journal of Technology Transfer and Commercialisation, January 2016, Inderscience Publishers

    S RIASUDEEN, Dr. Dhruv Shankar Dutta

  3. Relational investigation: psychological capital with psychological wellbeing and mediating role of organisational citizenship behaviour

    Article • International Journal of Technology Transfer and Commercialisation, January 2016, Inderscience Publishers

    Dr. Dhruv Shankar Dutta