All Stories

  1. The interaction of Instagram followers in the fast fashion sector: The case of Hennes and Mauritz (H&M)

    Article • Journal of Global Fashion Marketing, August 2019, Taylor & Francis

    del Olmo Arriaga Josep Lluís, MARÍA BONILLA-QUIJADA

  2. Facebook in the low-cost fashion sector: the case of Primark

    Article • Journal of Fashion Marketing and Management An International Journal, September 2017, Emerald

    del Olmo Arriaga Josep Lluís