All Stories

  1. Comparative Analysis of Attributions From Customer Experiences and Journeys

    Article • International Journal of Market Research, December 2021, SAGE Publications

    David A Gilliam

  2. Exploring Textual Modes, Imagery and Claims in B to B and B to C Print Advertising

    Article • Journal of Business-to-Business Marketing, July 2021, Taylor & Francis

    David A Gilliam

  3. Stories and metaphors in retail selling

    Article • International Journal of Retail & Distribution Management, June 2018, Emerald

    David A Gilliam

  4. Frameworks for consumers’ narratives in a changing marketplace

    Article • Marketing Intelligence & Planning, October 2017, Emerald

    David A Gilliam

  5. Using work design to motivate customer-oriented behaviors

    Article • Service Industries Journal, June 2016, Taylor & Francis

    David A Gilliam

  6. Propensity for reciprocity among frontline employees

    Article • Journal of Services Marketing, May 2016, Emerald

    David A Gilliam

  7. Trade show boothscapes

    Article • Journal of Marketing Management, July 2015, Taylor & Francis

    David A Gilliam

  8. Storytelling by the sales force and its effect on buyer–seller exchange

    Article • Industrial Marketing Management, April 2015, Elsevier

    David A Gilliam

  9. The dimensions of storytelling by retail salespeople

    Article • The International Review of Retail Distribution and Consumer Research, October 2013, Taylor & Francis

    David A Gilliam

  10. Storytelling during retail sales encounters

    Article • Journal of Retailing and Consumer Services, September 2013, Elsevier

    David A Gilliam

  11. A proposed procedure for construct definition in marketing

    Article • European Journal of Marketing, February 2013, Emerald

    David A Gilliam