All Stories

  1. Sustainable Development and Innovation as Drivers of Brand Equity Enhancement in Knowledge-Based Enterprises: Empirical Evidence from Science Parks

    Article • Sustainability, March 2026, MDPI AG

    Dr Datis Khajeheian

  2. Sustainable Knowledge-Based Enterprise Products Using AI-Powered Social Media for Enhancing Brand Equity: A Scientometric Review

    Article • Sustainability, September 2025, MDPI AG

    Dr Datis Khajeheian

  3. User engagement in social network platforms: what key strategic factors determine online consumer purchase behaviour?

    Article • Economic Research-Ekonomska Istraživanja, August 2022, Taylor & Francis

    Dr Datis Khajeheian

  4. A SEM-NCA Approach towards Social Networks Marketing: Evaluating Consumers’ Sustainable Purchase Behavior with the Moderating Role of Eco-Friendly Attitude

    Article • International Journal of Environmental Research and Public Health, December 2021, MDPI AG

    Dr Datis Khajeheian

  5. Political economy of media: An income-expense analysis of state aids to Iranian newspapers

    Article • AD-minister, November 2021, Universidad EAFIT

    Dr Datis Khajeheian

  6. Guest editorial

    Article • International Journal of Emerging Markets, January 2021, Emerald

    Dr Datis Khajeheian

  7. Media branding and value co-creation: effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

    Article • European J of International Management, January 2021, Inderscience Publishers

    Dr Datis Khajeheian

  8. Proposing a new model for shopping centre attractiveness assessment by a Combination of Structural Equation Modelling (SEM) and Additive Ratio ASsessment (ARAS)

    Article • Current Issues in Tourism, September 2020, Taylor & Francis

    Dr Datis Khajeheian

  9. Investigating the Role of Customer Co-Creation Behavior on Social Media Platforms in Rendering Innovative Services

    Article • Sustainability, August 2020, MDPI AG

    Dr Datis Khajeheian, Prof Aidin Salamzadeh

  10. Digital games get viral on social media: a social network analysis of Pokémon Go on Twitter

    Article • International Journal of Web Based Communities, January 2020, Inderscience Publishers

    Dr Datis Khajeheian

  11. A Conceptual Framework for Value Co-Creation in Service Enterprises (Case of Tourism Agencies)

    Article • Sustainability, December 2019, MDPI AG

    Dr Datis Khajeheian

  12. Place branding and moderating role of social media

    Article • Current Issues in Tourism, August 2019, Taylor & Francis

    Dr Datis Khajeheian

  13. Does employee innovation mediate the relationship between employee performance and relationship marketing An ICT-based case

    Article • World Review of Entrepreneurship Management and Sustainable Development, January 2019, Inderscience Publishers

    Dr Datis Khajeheian

  14. Social Norms and Entrepreneurial Action: The Mediating Role of Opportunity Confidence

    Article • Sustainability, December 2018, MDPI AG

    Dr Datis Khajeheian

  15. Social Network Analysis of Pokemon Go in Twitter

    Article • November 2018, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Datis Khajeheian

  16. Effect of Social Media on Child Obesity: Application of Structural Equation Modeling with the Taguchi Method

    Article • International Journal of Environmental Research and Public Health, June 2018, MDPI AG

    Dr Datis Khajeheian

  17. Enterprise Social Media

    Article • International Journal of E-Services and Mobile Applications, January 2018, IGI Global

    Dr Datis Khajeheian

  18. An Introduction to Competitiveness in Fast Changing Business Environment

    Article • January 2018, Springer Science + Business Media

    Dr Datis Khajeheian

  19. Big Data for Competitiveness of SMEs: Use of Consumer Analytic to Identify Niche Markets

    Article • January 2018, Springer Science + Business Media

    Dr Datis Khajeheian

  20. Competition Outside the Field: Economics and Marketing of Football in Iran

    Article • January 2018, Springer Science + Business Media

    Dr Datis Khajeheian

  21. Market analysis, strategy diagnosis and opportunity recognition in toy industry

    Article • International Journal of Entrepreneurship and Small Business, January 2018, Inderscience Publishers

    Dr Datis Khajeheian

  22. Strategic Renewal in Corporate Entrepreneurship Context: A Multi-case Study

    Article • January 2018, Springer Science + Business Media

    Dr Datis Khajeheian

  23. War of Attrition in Polish Video-Games Printing Press: Customer Retention to Survive Printing Press in the Age of Digital Communication Technologies

    Article • January 2018, Springer Science + Business Media

    Dr Datis Khajeheian

  24. Editorial note

    Article • Eurasian Economic Review, July 2017, Springer Science + Business Media

    Dr Datis Khajeheian

  25. Leader-member exchange and organizational citizenship behavior in hospitality industry: a study on effect of gender

    Article • Eurasian Economic Review, July 2017, Springer Science + Business Media

    Dr Datis Khajeheian

  26. Airline Sustainability Modeling: A New Framework with Application of Bayesian Structural Equation Modeling

    Article • Sustainability, November 2016, MDPI AG

    Dr Datis Khajeheian

  27. New Venture Creation in Social Media Platform; Towards a Framework for Media Entrepreneurship

    Article • December 2012, Springer Science + Business Media

    Dr Datis Khajeheian

  28. Impact of Media Richness on Reduction of Knowledge-Hiding Behavior in Enterprises

    Article • IGI Global

    Dr Datis Khajeheian