All Stories

  1. Reasons for and against GenAI: Trait-driven adoption under open innovation dynamics

    Article • Journal of Open Innovation Technology Market and Complexity, December 2025, Elsevier

    Danupol Hoonsopon

  2. The Influence of Social Media Influencer Attributes on Brand Equity and Purchase Intention

    Article • HighTech and Innovation Journal, December 2025, Italian Journal of Science and Engineering

    Danupol Hoonsopon

  3. Influencer Credibility, Parasocial Relationships, and Product Involvement in Purchase Intentions

    Article • Emerging Science Journal, August 2025, Italian Journal of Science and Engineering

    Danupol Hoonsopon

  4. A Systematic Literature Review on Resilient Digital Transformation, Examining How Organizations Sustain Digital Capabilities

    Article • HighTech and Innovation Journal, June 2025, Italian Journal of Science and Engineering

    Danupol Hoonsopon

  5. Digital Transformation Maturity Measurement (DTMM) for the Oil and Gas Industry

    Article • HighTech and Innovation Journal, June 2025, Italian Journal of Science and Engineering

    Danupol Hoonsopon

  6. Analyzing factors influencing SME readiness for smart retail: A structural equation model approach

    Article • Problems and Perspectives in Management, January 2025, LLC CPC Business Perspectives

    Danupol Hoonsopon

  7. The Impact of Digital Service Quality Toward Customer Engagement: A Case Study of Telemedicine in Thailand

    Article • International Journal of Professional Business Review, May 2023, Conselho Nacional de Pesquisa e Pos-Graduacao em Direito - CONPEDI

    Danupol Hoonsopon

  8. User-Oriented Selections of Validators for Trust of Internet-of-Thing Services

    Article • IEEE Transactions on Industrial Informatics, July 2022, Institute of Electrical & Electronics Engineers (IEEE)

    Danupol Hoonsopon

  9. Building trust of Blockchain-based Internet-of-Thing services using public key infrastructure

    Article • Enterprise Information Systems, February 2022, Taylor & Francis

    Danupol Hoonsopon

  10. Applications of Blockchain in Business Processes: A Comprehensive Review

    Article • IEEE Access, January 2022, Institute of Electrical & Electronics Engineers (IEEE)

    Danupol Hoonsopon

  11. Organizational agility and flexibility

    Article • Journal of Manufacturing Technology Management, March 2021, Emerald

    Danupol Hoonsopon

  12. Augmenting cryptocurrency in smart supply chain

    Article • Journal of Industrial Information Integration, March 2021, Elsevier

    Danupol Hoonsopon

  13. Cloud Accounting Adoption in Small and Medium Enterprises: An Integrated Conceptual Framework

    Article • January 2021, ACM (Association for Computing Machinery)

    Danupol Hoonsopon

  14. THE ROLE OF LEADERSHIP BEHAVIOUR OF PROJECT MANAGER IN MANAGING THE FUZZY FRONT END IN THE DEVELOPMENT OF RADICAL AND INCREMENTAL INNOVATION

    Article • International Journal of Innovation Management, June 2020, World Scientific Pub Co Pte Lt

    Danupol Hoonsopon

  15. Managing QoS of Internet-of-Things Services Using Blockchain

    Article • IEEE Transactions on Computational Social Systems, December 2019, Institute of Electrical & Electronics Engineers (IEEE)

    Danupol Hoonsopon

  16. Blockchain Technology for Applications in Internet of Things—Mapping From System Design Perspective

    Article • IEEE Internet of Things Journal, October 2019, Institute of Electrical & Electronics Engineers (IEEE)

    Danupol Hoonsopon

  17. When blockchain meets Internet of Things: Characteristics, challenges, and business opportunities

    Article • Journal of Industrial Information Integration, September 2019, Elsevier

    Danupol Hoonsopon

  18. Blockchain characteristics and consensus in modern business processes

    Article • Journal of Industrial Information Integration, March 2019, Elsevier

    Danupol Hoonsopon

  19. Organizational Agility: Key to the Success of New Product Development

    Article • IEEE Transactions on Engineering Management, January 2019, Institute of Electrical & Electronics Engineers (IEEE)

    Danupol Hoonsopon

  20. The Impact of Reference Groups on the Purchase Intentions of Sporting Products: The Case for Spectatorship and Participation

    Article • Asian Academy of Management Journal, January 2019, Penerbit Universiti Sains Malaysia

    Danupol Hoonsopon

  21. Driving a Firm’s Agility and Success of Product Innovation Through Organizational Behavior: An Abstract

    Article • November 2017, Springer Science + Business Media

    Danupol Hoonsopon

  22. The Effect of Reference Groups on Purchase Intention: Evidence in Distinct Types of Shoppers and Product Involvement

    Article • Australasian Marketing Journal, May 2016, SAGE Publications

    Danupol Hoonsopon

  23. Accelerating Adoption of New Products of Thai Consumers: The Moderating Roles of Self-Brand Concept and Reference Group

    Article • Journal of Asia-Pacific Business, April 2016, Taylor & Francis

    Danupol Hoonsopon

  24. The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers

    Article • January 2016, Springer Science + Business Media

    Danupol Hoonsopon