All Stories

  1. How does background music affect how we evaluate films that deal with diversity?

    Article • Journal of Business Research, March 2022, Elsevier

    Dae Ryun Chang

  2. Does image make a difference when celebrities come back from a scandal?

    Article • Journal of Product & Brand Management, June 2020, Emerald

    Dae Ryun Chang

  3. Can films help teach diversity in the marketing classroom?

    Article • Journal of Marketing Education, October 2019, SAGE Publications

    Dae Ryun Chang

  4. How does one's social power impact the effectiveness of CSR messages by luxury brands?

    Article • Psychology and Marketing, October 2018, Wiley

    Dae Ryun Chang