All Stories

  1. Rivalry and Group Behavior Among Consumers and Brands

    Article • January 2021, Springer Science + Business Media

    Cody Havard

  2. Here We Are, There We Go

    Article • January 2021, Springer Science + Business Media

    Cody Havard

  3. Rivalry in Sport

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  4. Conclusion

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  5. Introduction

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  6. What is Rivalry and Where We Go From Here

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  7. The Future of Rivalry Research and Promotion: A Call to Action

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  8. Consumer Reactions to Rival Failure: Examining Glory Out of Reflected Failure

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  9. Place Matters: Rivalry, Rival Perceptions, and the Influence of Exposure and Proximity

    Article • January 2020, Springer Science + Business Media

    Cody Havard

  10. Introducing Sport Rivalry Man, protector of positive fan behavior

    Article • Transformative Works and Cultures, September 2019, Transformative Works and Cultures

    Cody Havard

  11. Using the Marvel Cinematic Universe to build a defined research line

    Article • Transformative Works and Cultures, September 2019, Transformative Works and Cultures

    Cody Havard

  12. Does messaging matter? Investigating the influence of media headlines on perceptions and attitudes of the in-group and out-group

    Article • Journal of Marketing Communications, May 2019, Taylor & Francis

    Cody Havard

  13. Toward a Typology of Rivalry

    Article • January 2019, IGI Global

    Cody Havard

  14. The impact of the phenomenon of sport rivalry on fans

    Article • Transformative Works and Cultures, September 2018, Transformative Works and Cultures

    Cody Havard

  15. University of Nebraska Student Views of the Iowa Hawkeyes and Wisconsin Badgers: New Football Rivalries and Implications for Schools in the Great Plains

    Article • Great Plains Research, January 2018, Project Muse

    Cody Havard

  16. Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions

    Article • Journal of Applied Sport Management, January 2018, University of Tennessee

    Cody Havard

  17. Sport Fan Evaluations of a Major League Baseball Season: Key Predictors and Influence on Future Evaluations and Consumption Behaviors

    Article • Journal of Global Sport Management, July 2017, Taylor & Francis

    Cody Havard

  18. Reinvestigating the Impact of Conference Realignment on Rivalry in Intercollegiate Athletics

    Article • Journal of Applied Sport Management, January 2017, University of Tennessee

    Cody Havard

  19. Sport and disaster relief: a content analysis

    Article • Disaster Prevention and Management An International Journal, June 2015, Emerald

    Yuhei Inoue, Cody Havard

  20. Glory Out of Reflected Failure: The examination of how rivalry affects sport fans

    Article • Sport Management Review, July 2014, Taylor & Francis

    Cody Havard

  21. Determinants and Consequences of the Perceived Social Impact of a Sport Event

    Article • Journal of Sport Management, May 2014, Human Kinetics

    Cody Havard