All Stories

  1. Consumer anticipation: antecedents, processes and outcomes

    Article • Journal of Marketing Management, January 2019, Taylor & Francis

    Claire-Lise Ackermann, Tunyaporn Vichiengior

  2. ‘So, what is it? And do i like it?’ New product categorisation and the formation of consumer implicit attitude

    Article • Journal of Marketing Management, June 2018, Taylor & Francis

    Claire-Lise Ackermann