Christopher Simms
University of Portsmouth
Lecturer, Business & Management
United Kingdom
My Publications
An international exploration of barriers and tactics in the public sector innovation pr...
Public Management Review
October 2019
Conceptualising the management of packaging within new product development
European Journal of Marketing
November 2014
Barriers to the upgrade cycle in a commodity process industry
R and D Management
February 2014
The role of sales and marketing integration in improving strategic responsiveness to ma...
Journal of Database Marketing & Customer Strategy Management
March 2011
Packaging development: A conceptual framework for identifying new product opportunities
Marketing Theory
December 2010
Segmenting cosmetic procedures markets using benefit segmentation: A study of the marke...
Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
May 2010
Stakeholder analysis in higher education
Perspectives Policy and Practice in Higher Education
January 2010
An analysis of the repositioning of the “BMW Mini” brand
Journal of Product & Brand Management
August 2007
The perceptions of the BMW Mini brand: the importance of historical associations and th...
Journal of Product & Brand Management
June 2006