Christopher Simms

  • University of Portsmouth
  • Lecturer, Business & Management
  • United Kingdom

My Publications

Conceptualising the management of packaging within new product development

  • European Journal of Marketing
  • November 2014

Barriers to the upgrade cycle in a commodity process industry

  • R and D Management
  • February 2014

The role of sales and marketing integration in improving strategic responsiveness to ma...

  • Journal of Database Marketing & Customer Strategy Management
  • March 2011

Packaging development: A conceptual framework for identifying new product opportunities

  • Marketing Theory
  • December 2010

Segmenting cosmetic procedures markets using benefit segmentation: A study of the marke...

  • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing
  • May 2010

Stakeholder analysis in higher education

  • Perspectives Policy and Practice in Higher Education
  • January 2010

An analysis of the repositioning of the “BMW Mini” brand

  • Journal of Product & Brand Management
  • August 2007

The perceptions of the BMW Mini brand: the importance of historical associations and th...

  • Journal of Product & Brand Management
  • June 2006