All Stories

  1. Packaging-integrated-products: capturing new opportunities in the front end of product development

    Article • European Journal of Marketing, September 2022, Emerald

    Christopher Simms

  2. An international exploration of barriers and tactics in the public sector innovation process

    Article • Public Management Review, October 2019, Taylor & Francis

    Christopher Simms

  3. Conceptualising the management of packaging within new product development

    Article • European Journal of Marketing, November 2014, Emerald

    Christopher Simms

  4. Barriers to the upgrade cycle in a commodity process industry

    Article • R and D Management, February 2014, Wiley

    Christopher Simms

  5. The role of sales and marketing integration in improving strategic responsiveness to market change

    Article • Journal of Database Marketing & Customer Strategy Management, March 2011, Springer Science + Business Media

    Christopher Simms

  6. Packaging development: A conceptual framework for identifying new product opportunities

    Article • Marketing Theory, December 2010, SAGE Publications

    Christopher Simms

  7. Segmenting cosmetic procedures markets using benefit segmentation: A study of the market for tooth whitening services in the United Kingdom

    Article • Journal of Medical Marketing Device Diagnostic and Pharmaceutical Marketing, May 2010, SAGE Publications

    Christopher Simms

  8. Stakeholder analysis in higher education

    Article • Perspectives Policy and Practice in Higher Education, January 2010, Taylor & Francis

    Christopher Simms

  9. An analysis of the repositioning of the “BMW Mini” brand

    Article • Journal of Product & Brand Management, August 2007, Emerald

    Christopher Simms

  10. The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model

    Article • Journal of Product & Brand Management, June 2006, Emerald

    Christopher Simms