All Stories

  1. Public Service Advertising and Celebrity Endorsement in Ghana

    Article • January 2023, Springer Science + Business Media

    Ms Christina Appiah-nimo

  2. Social Media Adoption in Public Sector Communication: Practices, Opportunities and Challenges in Public Sector Organisations

    Article • January 2023, Springer Science + Business Media

    Ms Christina Appiah-nimo

  3. Internal Marketing Communications in Ghana’s Public Sector: Conceptualisations and Extension

    Article • January 2022, Springer Science + Business Media

    Ms Christina Appiah-nimo

  4. Relationship Management, Competitive Advantage and Performance of Hotels: A Resource-Based View

    Article • Journal of African Business, May 2021, Taylor & Francis

    Ms Christina Appiah-nimo

  5. A Tri-party Approach Towards Sustainable Plastic Waste Management: A Developing Economy Perspective

    Article • January 2021, Springer Science + Business Media

    Ms Christina Appiah-nimo

  6. Influence of Consumer Buying Orientation and Pro-environmental Values on their Willingness to Patronise Green Hotels

    Article • GATR Journal of Management and Marketing Review, December 2020, Global Academy of Training and Research (GATR) Enterprise

    Ms Christina Appiah-nimo

  7. Improving firm sustainable performance: the role of market orientation

    Article • Proceedings of the International Conference on Business Excellence, July 2020, De Gruyter

    Ms Christina Appiah-nimo

  8. Online Identity Theft on Consumer Purchase Intention: A Mediating Role of Online Security and Privacy Concern

    Article • January 2020, Springer Science + Business Media

    Ms Christina Appiah-nimo, Dr Fortune Nwaiwu

  9. ASSESSING MARKET ORIENTATION IN THE FACE OF A PANDEMIC

    Article • January 2020, Tomas Bata University in Zlin

    Ms Christina Appiah-nimo

  10. Association rule mining approach: evaluating pre-purchase risk intentions in the online second-hand goods market

    Article • Oeconomia Copernicana, December 2019, Instytut Badan Gospodarczych / Institute of Economic Research

    Ms Christina Appiah-nimo

  11. Entrepreneurship: Does it Elevate Independence in a Developing Economy?

    Article • September 2019, Academic Conferences and Publishing International - ACPIL

    Ms Christina Appiah-nimo

  12. Why do students purchase products from online platforms?

    Article • Cogent Business & Management, July 2019, Taylor & Francis

    Ms Christina Appiah-nimo, Daniel Ofori

  13. SUPPLIER-RELATIONSHIP MANAGEMENT, COMPETITIVE ADVANTAGE AND FIRM PERFORMANCE IN THE SERVICE INDUSTRY: A CONCEPTUAL STUDY

    Article • January 2019, Tomas Bata University in Zlin

    Ms Christina Appiah-nimo