All Stories

  1. Synergy between R&D and advertising on shareholder value: Does firm size matter?

    Article • Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration, July 2016, Wiley

    Chi Lu Peng

  2. Investor sentiment, customer satisfaction and stock returns

    Article • European Journal of Marketing, May 2015, Emerald

    Dr Kuan-Ling Lai, Chi Lu Peng

  3. MUTUAL FUND ADVERTISING AND FUND CONSUMER REDEMPTION BEHAVIOR

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Chi Lu Peng

  4. Wealth effects on the housing markets: Do market liquidity and market states matter?

    Article • Economic Modelling, May 2013, Elsevier

    Chi Lu Peng

  5. Does Advertising Moderate Mutual Fund Investor Post-Purchase Decisions?

    Article • SSRN Electronic Journal, Elsevier

    Chi Lu Peng

  6. Risk Tolerance, Marketing Information and Investment Decision Makings Under Loss Aversion: Theory and Evidence

    Article • SSRN Electronic Journal, Elsevier

    Chi Lu Peng