All Stories

  1. Constructing a hybrid hierarchical value map to understand young people’s perceptions of social networking sites
  2. Integrating means-end chains and the Kano model to understand tourists’ cognitive structure toward leisure and recreational resources of suburban-mountains
  3. Exploring the antecedents and consequences of technology and knowledge integration mechanisms in the context of NPD
  4. Means-End Matrix and Deduction in Consumption Behavior Research
  5. Integrating qualitative and quantitative methods to enhance means-end approach