Dr. Chen-Su Fu
National Cheng Kung University
Post-Doc, Business & Management
My co-authors include
Dr Chen-Su Fu
Constructing a hybrid hierarchical value map to understand young people’s perceptions o...
Behaviour and Information Technology
Integrating means-end chains and the Kano model to understand tourists’ cognitive struc...
Asia Pacific Journal of Tourism Research
Exploring the antecedents and consequences of technology and knowledge integration mech...
Information Systems Frontiers
Means-End Matrix and Deduction in Consumption Behavior Research
Integrating qualitative and quantitative methods to enhance means-end approach
Quality & Quantity