All Stories

  1. Integrating content and influencer marketing to enhance brand engagement

    Article • Communitas, December 2025, University of the Free State

    Charmaine Du Plessis

  2. Quantifying brand narratives in content marketing

    Article • Globe A Journal of Language Culture and Communication, October 2025, Aalborg University

    Charmaine Du Plessis

  3. Ethical requirements for generative AI in brand content creation: a qualitative comparative analysis

    Article • Frontiers in Communication, June 2025, Frontiers

    Charmaine Du Plessis

  4. Community Autonomy and Centralised Governance: A Textual Case Study Of The Reddit API Virtual Sit-In

    Article • European Conference on Social Media, May 2025, Academic Conferences and Publishing International - ACPIL

    Charmaine Du Plessis

  5. Beliefs and adoption of AI in content marketing: Insights from South African marketing agencies

    Article • South African journal of information management, October 2024, AOSIS Open Journals

    Charmaine Du Plessis

  6. Empowering Youth in Solving Community-Based Problems

    Article • January 2024, Springer Science + Business Media

    Charmaine Du Plessis

  7. Emotional brand communication on social media to foster financial well-being

    Article • Online Journal of Communication and Media Technologies, October 2023, Bastas Publications

    Charmaine Du Plessis

  8. Driving political issues with political brand storytelling on social media: an online brand persona perspective

    Article • Communicare Journal for Communication Studies in Africa, July 2023, University of Johannesburg

    Charmaine Du Plessis

  9. Theoretical Guidelines for Social Media Marketing Communication

    Article • Communicare Journal for Communication Studies in Africa, October 2022, University of Johannesburg

    Charmaine Du Plessis

  10. exploration of digital rhetoric in a social network environment

    Article • Communicare Journal for Communication Studies in Africa, October 2022, University of Johannesburg

    Charmaine Du Plessis

  11. exploratory analysis of citizen journalists as editorial gatewatchers

    Article • Communicare Journal for Communication Studies in Africa, October 2022, University of Johannesburg

    Charmaine Du Plessis

  12. Taxonomy for Higher Education Institutions To Tell Micro-Stories With Content Marketing

    Article • European Conference on Social Media, April 2022, Academic Conferences and Publishing International - ACPIL

    Charmaine Du Plessis

  13. A Scoping Review of the Effect of Content Marketing on Online Consumer Behavior

    Article • SAGE Open, April 2022, SAGE Publications

    Charmaine Du Plessis

  14. An exploratory study of online internal communication within an employee relationship management approach: A Kenyan case study

    Article • Communitas, January 2022, University of the Free State

    Charmaine Du Plessis

  15. EXPLORING THE RELATIONSHIP BETWEEN DIMENSIONS OF BRANDED CONTENT AND INTERACTIVITY ON TWITTER: A DATA-DRIVEN CONTENT MARKETING APPROACH

    Article • January 2022, International Institute of Social and Economic Sciences

    Charmaine Du Plessis

  16. Using Social Media Communication to Enact Brand Purpose During a Global Health Pandemic

    Article • January 2022, Springer Science + Business Media

    Charmaine Du Plessis

  17. An integrated social media communication view on content marketing by South African non-profit sectors

    Article • South African journal of information management, July 2021, AOSIS Open Journals

    Charmaine Du Plessis

  18. Using Q methodology to test Perspectives and Attitudes: Experiences from a Study about Content Marketing

    Article • European Conference on Research Methodology for Business and Management Studies, June 2019, Academic Conferences and Publishing International - ACPIL

    Charmaine Du Plessis

  19. Social media crisis communication: Enhancing a discourse of renewal through dialogic content

    Article • Public Relations Review, December 2018, Elsevier

    Charmaine Du Plessis

  20. How transmedia brands can make active consumers participate in the brand's strategy through stories

    Article • International Journal of Cultural Studies, January 2018, SAGE Publications

    Charmaine Du Plessis

  21. The role of content marketing in social media content communities

    Article • South African journal of information management, October 2017, AOSIS Open Journals

    Charmaine Du Plessis

  22. MOBILE MARKETING: BUILDING BLOCKS FOR MOBILE CONTENT MARKETING TO ADD VALUE AND RELEVANCE FOR MOBILE USERS

    Article • Communitas, January 2017, University of the Free State

    Charmaine Du Plessis

  23. TOWARDS A MORE UNIVERSAL UNDERSTANDING OF CONTENT MARKETING: THE CONTRIBUTION OF ACADEMIC RESEARCH

    Article • January 2017, International Institute of Social and Economic Sciences

    Charmaine Du Plessis

  24. A computational text analysis of the South African banking sector's representation of its core values: A corpus-driven approach

    Article • Communicatio, November 2011, Taylor & Francis

    Charmaine Du Plessis

  25. A conceptual framework of corporate online communication: A marketing public relations (MPR) perspective

    Article • Communicatio, January 2006, Taylor & Francis

    Charmaine Du Plessis

  26. Web-based communication: the need for more valuable on-line information

    Article • Communicatio, January 2004, Taylor & Francis

    Charmaine Du Plessis