All Stories

  1. Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?

    Article • Management international, January 2014, Consortium Erudit

    Catherine Viot

  2. Subjective knowledge, product attributes and consideration set: a wine application

    Article • International Journal of Wine Business Research, August 2012, Emerald

    Catherine Viot

  3. How store brands build retailer brand image

    Article • International Journal of Retail & Distribution Management, June 2012, Emerald

    Catherine Viot

  4. Les médias sociaux dans les stratégies de recrutement. Quelle compatibilité avec la vie privée ?

    Article • Revue française de gestion, May 2012, Lavoisier

    Catherine Viot

  5. Les agents virtuels intelligents : quels atouts pour la relation client ?

    Article • Décisions Marketing, March 2012, In Quarto - Editions EMS

    Catherine Viot

  6. Can brand identity predict brand extensions' success or failure?

    Article • Journal of Product & Brand Management, May 2011, Emerald

    Catherine Viot

  7. Wine brands or branded wines? The specificity of the French market in terms of the brand

    Article • International Journal of Wine Business Research, November 2010, Emerald

    Catherine Viot