All Stories

  1. What are teens doing with YouTube? Practices, uses and metaphors of the most popular audio-visual platform

    Article • Information Communication & Society, October 2019, Taylor & Francis

    Carlos Scolari

  2. Transmedia branding: Brands, narrative worlds, and the mcwhopper peace agreement

    Article • Semiotica, September 2018, De Gruyter

    Carlos Scolari

  3. The case of the top Spanish YouTubers

    Article • Convergence The International Journal of Research into New Media Technologies, July 2017, SAGE Publications

    Carlos Scolari