All Stories

  1. Designing new business models: blue sky thinking and testing

    Article • Journal of Business Strategy, September 2016, Emerald

    Dr cara wrigley, Cara Wrigley

  2. Emotionally engaging customers in the digital age: the case study of “Burberry love”

    Article • Journal of Fashion Marketing and Management, July 2016, Emerald

    Dr cara wrigley

  3. Translating emotional insights into digital channel designs

    Article • Journal of Hospitality and Tourism Technology, May 2016, Emerald

    Dr cara wrigley, Cara Wrigley

  4. Designing innovative business models with a framework that promotes experimentation

    Article • Strategy & Leadership, January 2016, Emerald

    Dr cara wrigley, Cara Wrigley

  5. Typologies and touchpoints: designing multi-channel digital strategies

    Article • Journal of Research in Interactive Marketing, June 2015, Emerald

    Dr cara wrigley, Cara Wrigley

  6. Not just what they want, but why they want it

    Article • Qualitative Market Research An International Journal, April 2015, Emerald

    Dr cara wrigley