Mr Brendan J Keegan

  • Manchester Metropolitan University

My Publications

Marketing agency – client relationships: towards a research agenda

  • European Journal of Marketing
  • July 2017

Evaluation and decision making in social media marketing

  • Management Decision
  • February 2017

Making digital literacy a success in taught marketing courses

  • Enhancing Learning in the Social Sciences
  • March 2013

Making digital literacy a success in taught marketing courses

  • Enhancing Learning in the Social Sciences
  • May 2012