All Stories

  1. Humanizing Products with Handwritten Typefaces

    Article • Journal of Consumer Research, March 2018, Oxford University Press (OUP)

    Dr Benedikt Schnurr

  2. What’s best for whom? The effect of product gender depends on positioning

    Article • European Journal of Marketing, February 2018, Emerald

    Dr Benedikt Schnurr

  3. The impact of atypical product design on consumer product and brand perception

    Article • Journal of Brand Management, July 2017, Nature

    Dr Benedikt Schnurr

  4. How my product works and how it looks: Effects of functional and aesthetic co-creation and the role of product expertise

    Article • Creativity and Innovation Management, May 2017, Wiley

    Dr Benedikt Schnurr

  5. Room with a view: how hedonic and utilitarian choice options of online travel agencies affect consumers’ booking intentions

    Article • International Journal of Culture Tourism and Hospitality Research, October 2016, Emerald

    Dr Benedikt Schnurr

  6. The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

    Article • Marketing Letters, August 2016, Springer Science + Business Media

    Dr Benedikt Schnurr

  7. The Effect of Stylistic Product Information on Consumers’ Aesthetic Responses

    Article • Psychology and Marketing, February 2016, Wiley

    Dr Benedikt Schnurr

  8. Beauty or function? How different mass customization toolkits affect customers' process enjoyment

    Article • Journal of Consumer Behaviour, July 2015, Wiley

    Dr Benedikt Schnurr