Dr Benedikt Schnurr
Post-Doc, Business & Management
Humanizing Products with Handwritten Typefaces
Journal of Consumer Research
What’s best for whom? The effect of product gender depends on positioning
European Journal of Marketing
The impact of atypical product design on consumer product and brand perception
Journal of Brand Management
How my product works and how it looks: Effects of functional and aesthetic co-creation ...
Creativity and Innovation Management
Room with a view: how hedonic and utilitarian choice options of online travel agencies ...
International Journal of Culture Tourism and Hospitality Research
The effect of context attractiveness on product attractiveness and product quality: the...
The Effect of Stylistic Product Information on Consumers’ Aesthetic Responses
Psychology and Marketing
Beauty or function? How different mass customization toolkits affect customers' process...
Journal of Consumer Behaviour