All Stories

  1. Corporate brands as brand allies

    Article • Journal of Product & Brand Management, February 2018, Emerald

    Dr Bashar S Gammoh

  2. The role of salesperson brand selling confidence in enhancing important sales management outcomes: A social identity approach

    Article • Journal of Business and Industrial Marketing, February 2018, Emerald

    Dr Bashar S Gammoh

  3. Global Supply Chain Management Strategies of Born-Global Firms in the Fashion Industry: A Conceptual Model

    Article • International Business Research, December 2014, Canadian Center of Science and Education

    Dr Bashar S Gammoh

  4. The impact of salesperson-brand personality congruence on salesperson brand identification, motivation and performance outcomes

    Article • Journal of Product & Brand Management, November 2014, Emerald

    Dr Bashar S Gammoh

  5. Antecedents of Belief in Global Citizenship: A Two-Country Empirical Investigation

    Article • Journal of Global Marketing, October 2014, Taylor & Francis

    Dr Bashar S Gammoh

  6. Consumer Evaluations of Video Ads Portraying Human-Like Avatars

    Article • October 2014, Springer Science + Business Media

    Dr Bashar S Gammoh

  7. Global Vs. Local Brand Positioning Strategies: the Moderating Effect Of Belief in Global Citizenship

    Article • October 2014, Springer Science + Business Media

    Dr Bashar S Gammoh

  8. Antecedents and Consequences of Salesperson Identification with the Brand and the Company

    Article • October 2014, Springer Science + Business Media

    Dr Bashar S Gammoh

  9. Multiple Brand Alliances: A Portfolio Diversification Perspective

    Article • October 2014, Springer Science + Business Media

    Dr Bashar S Gammoh

  10. The Role of Sustainability Orientation in Outsourcing: Antecedents, Practices, and Outcomes

    Article • Journal of Management and Sustainability, August 2014, Canadian Center of Science and Education

    Dr Bashar S Gammoh

  11. Antecedents and consequences of salesperson identification with the brand and company

    Article • Journal of Personal Selling and Sales Management, January 2014, Taylor & Francis

    Dr Bashar S Gammoh

  12. An Investigation of Export Practices and Performance across Global Mindset Orientations

    Article • International Business Research, December 2013, Canadian Center of Science and Education

    Dr Bashar S Gammoh

  13. Alliance competence

    Article • European Journal of Marketing, May 2013, Emerald

    Dr Bashar S Gammoh

  14. Building brands through brand alliances: combining warranty information with a brand ally

    Article • Journal of Product & Brand Management, April 2013, Emerald

    Dr Bashar S Gammoh

  15. Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks

    Article • International Journal of Electronic Commerce, April 2013, Taylor & Francis

    Dr Bashar S Gammoh

  16. How does a Brand Ally Affect Consumer Evaluations of a Focal Brand?

    Article • Psychology and Marketing, November 2012, Wiley

    Dr Bashar S Gammoh

  17. In good and bad times: the interpersonal nature of brand love in service relationships

    Article • Journal of Services Marketing, September 2012, Emerald

    Dr Bashar S Gammoh

  18. Predicting the effectiveness of celebrity endorsements using the balance theory

    Article • Journal of Customer Behaviour, April 2012, Westburn Publishers

    Dr Bashar S Gammoh

  19. The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore

    Article • International Journal of Marketing Studies, August 2011, Canadian Center of Science and Education

    Dr Bashar S Gammoh

  20. Consumer evaluation of continuous and discontinuous innovation

    Article • American Journal of Business, April 2011, Emerald

    Dr Bashar S Gammoh

  21. Consumer culture brand positioning strategies: an experimental investigation

    Article • Journal of Product & Brand Management, March 2011, Emerald

    Dr Bashar S Gammoh

  22. Multiple brand alliances: a portfolio diversification perspective

    Article • Journal of Product & Brand Management, March 2010, Emerald

    Dr Bashar S Gammoh

  23. Consumer evaluation of brand alliance signals

    Article • Psychology and Marketing, January 2006, Wiley

    Dr Bashar S Gammoh

  24. Building Brands through Brand Alliances: Does a Second Ally Help?

    Article • Marketing Letters, July 2004, Springer Science + Business Media

    Dr Bashar S Gammoh