All Stories

  1. Individualism and the desire for unique consumer products: the roles of need for uniqueness and global acculturation

    Article • Journal of Product & Brand Management, July 2026, Emerald

    Barbara Czarnecka

  2. Sharing images of children on social media: British motherhood influencers and the privacy paradox

    Article • PLOS One, January 2025, PLOS

    Barbara Czarnecka

  3. Masculine men do not like feminine wording: The effectiveness of gendered wording in health promotion leaflets in the UK

    Article • PLOS One, October 2022, PLOS

    Barbara Czarnecka

  4. How are we tempted into debt? Emotional appeals in loan advertisements in UK newspapers

    Article • International Journal of Bank Marketing, December 2019, Emerald

    Barbara Czarnecka