All Stories

  1. The bigger the problem the littler: When the scope of a problem makes it seem less dangerous.

    Article • Journal of Personality and Social Psychology, October 2024, American Psychological Association (APA)

    Ayelet Fishbach

  2. Intuitive advertisers: Emotionality in communication about unhealthy food.

    Article • Health Psychology, October 2023, American Psychological Association (APA)

    Ayelet Fishbach

  3. Social exploration: When people deviate from options explored by others.

    Article • Journal of Personality and Social Psychology, March 2022, American Psychological Association (APA)

    Yuji Winet, Ayelet Fishbach, Shoham Choshen-Hillel

  4. Surprised elaboration: When White men get longer sentences.

    Article • Journal of Personality and Social Psychology, February 2022, American Psychological Association (APA)

    Ayelet Fishbach

  5. Society for the Science of Motivation Presidential Address: Can we harness motivation science to motivate ourselves?

    Article • Motivation Science, December 2021, American Psychological Association (APA)

    Ayelet Fishbach

  6. What to say to round up more donors, or bigger donations.

    Article • Motivation Science, September 2021, American Psychological Association (APA)

    Ayelet Fishbach

  7. Love is patient: People are more willing to wait for things they like.

    Article • Journal of Experimental Psychology General, July 2021, American Psychological Association (APA)

    Ayelet Fishbach

  8. Not Learning From Failure—the Greatest Failure of All

    Article • Psychological Science, November 2019, SAGE Publications

    Ayelet Fishbach

  9. When Consistent and Varied Actions Are Not Driven by a Need for Consistency or Variety

    Article • Psychological Inquiry, April 2018, Taylor & Francis

    Ayelet Fishbach

  10. Seller Beware: How Bundling Affects Valuation

    Article • Journal of Marketing Research, October 2017, American Marketing Association (AMA)

    Ayelet Fishbach

  11. Giving the Self

    Article • Social Psychological and Personality Science, May 2016, SAGE Publications

    Ayelet Fishbach