All Stories

  1. Cab-sharing services and transformation expectations of consumers: the moderating role of materialism

    Article • Benchmarking An International Journal, March 2022, Emerald

    Dr Ateeque Shaikh

  2. Examining the Impact of Contextual Factors in Brand Relationship Initiation and Maintenance: Evidence from Bottom of Pyramid Markets

    Article • Review of Marketing Science, April 2020, De Gruyter

    Dr Ateeque Shaikh

  3. Impact of supply chain management practices on firm performance

    Article • International Journal of Retail & Distribution Management, April 2017, Emerald

    Dr Ateeque Shaikh

  4. Measuring fairness in franchisor-franchisee relationship: a confirmatory approach

    Article • International Journal of Retail & Distribution Management, February 2017, Emerald

    Dr Ateeque Shaikh

  5. Small retailer new product acceptance

    Article • Asia Pacific Journal of Marketing and Logistics, June 2016, Emerald

    Dr Ateeque Shaikh