All Stories

  1. Social Media adoption and managers’ perceptions
  2. From Knowledge to Action: The Power of Green Communication and Social Media Engagement in Sustainable Food Consumption
  3. Environmental Drivers, Environmental Practices, and Business Performance: A Systematic Literature Review and Future Research Directions
  4. Managing the online customer experience and subsequent consumer responses across the customer journey: A review and future research agenda
  5. Shaping the Online Customer Experience Through Website Elements: An Integrated Framework
  6. Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
  7. Advances in Longitudinal Data Methods in Applied Economic Research
  8. Advances in Panel Data Analysis in Applied Economic Research
  9. Advances in Time Series Data Methods in Applied Economic Research
  10. Firm Competitiveness and Performance from many different views
  11. Greek Wineries on Facebook Wall
  12. Changes in Marketing Strategies during Recession
  13. Branding Strategies in Greek Wine Firms
  14. Does advertising matter? An application to the Greek wine industry
  15. Profitability and product differentiation in Greek food industries
  16. Advertising, concentration and profitability in Greek food manufacturing industries
  17. Performance of Cooperatives and Investor-Owned Firms: The Case of the Greek Dairy Industry