All Stories

  1. Conceptualizing luxury buying behavior: the Indian perspective

    Article • Journal of Product & Brand Management, May 2015, Emerald

    Ashok Ranchhod, Dr Prof Varsha Jain

  2. Evaluating the educational effectiveness of simulation games: A value generation model

    Article • Information Sciences, April 2014, Elsevier

    Ashok Ranchhod

  3. India in the Future

    Article • Futures, February 2014, Elsevier

    Ashok Ranchhod

  4. The shopping experience of older supermarket consumers

    Article • Journal of Enterprise Information Management, July 2013, Emerald

    Ashok Ranchhod, Yuanyuan Yin

  5. SMS-marketing: a study of consumer saturation using an extended TAM approach

    Article • International Journal of Electronic Business, January 2008, Inderscience Publishers

    Ashok Ranchhod

  6. Marketing strategies through customer attention: beyond technology-enabled Customer Relationship Management

    Article • International Journal of Electronic Customer Relationship Management, January 2007, Inderscience Publishers

    Ashok Ranchhod

  7. The changing nature of cyber‐marketing strategies

    Article • Business Process Management Journal, June 2004, Emerald

    Ashok Ranchhod

  8. Market orientation and customer satisfaction: Evidence from British machine tool industry

    Article • Industrial Marketing Management, February 2004, Elsevier

    Ashok Ranchhod

  9. Market positioning and corporate responsibility

    Article • International Journal of Business Governance and Ethics, January 2004, Inderscience Publishers

    Ashok Ranchhod

  10. The challenge of cyber-marketing planning and implementation

    Article • International Journal of Information Technology and Management, January 2004, Inderscience Publishers

    Ashok Ranchhod

  11. Towards an e-commerce business strategy

    Article • International Journal of Services Technology and Management, January 2002, Inderscience Publishers

    Ashok Ranchhod

  12. Internet transactions and physical logistics: conflict or complementarity?

    Article • Logistics Information Management, March 2001, Emerald

    Ashok Ranchhod

  13. Factors Influencing Marketing Effectiveness on the Web

    Article • Information Resources Management Journal, January 2001, IGI Global

    Ashok Ranchhod

  14. Internet-enabled distribution strategies

    Article • Journal of Information Technology, December 1999, SAGE Publications

    Ashok Ranchhod

  15. COSYFEET

    Article • Journal of Small Business and Enterprise Development, February 1995, Emerald

    Ashok Ranchhod

  16. Book Review

    Article • Service Industries Journal, October 1994, Taylor & Francis

    Ashok Ranchhod

  17. Micropropagation: Principles and Commercial Practice

    Article • January 1992, Elsevier

    Ashok Ranchhod

  18. IS Education in the New Millennium

    Article • IGI Global

    Ashok Ranchhod

  19. Factors Influencing Marketing Performance on the Web

    Article • IGI Global

    Ashok Ranchhod

  20. The Internationalisation of Biotech SMEs: A Comparative Analysis of UK and US Firms

    Article • Emerald

    Ashok Ranchhod