All Stories

  1. Predicting attitude of young Indian consumers toward brand pages over social media: A structural equation modeling approach

    Article • Journal of Public Affairs, March 2020, Wiley

    Dr. ASAD AHMAD

  2. Exploring the use of internet by university students for seeking health related information

    Article • Interactive Technology and Smart Education, November 2017, Emerald

    Dr. ASAD AHMAD

  3. Exploring the role of website quality and hedonism in the formation of e-satisfaction and e-loyalty

    Article • Journal of Research in Interactive Marketing, August 2017, Emerald

    Dr. ASAD AHMAD

  4. Students Seeking Health-related Information over Internet

    Article • Journal of Health Management, May 2017, SAGE Publications

    Dr. ASAD AHMAD

  5. Developing a Website Service Quality Scale: A Confirmatory Factor Analytic Approach

    Article • Journal of Internet Commerce, January 2017, Taylor & Francis

    Dr. ASAD AHMAD

  6. Consumer's Perception of Website Service Quality: An Empirical Study

    Article • Journal of Internet Commerce, April 2016, Taylor & Francis

    Dr. ASAD AHMAD