All Stories

  1. Understanding shopper transaction data: how to identify cross-category purchasing patterns using the duplication coefficient

    Article • International Journal of Market Research, January 2016, WARC Limited

    Mr ARRY TANUSONDJAJA

  2. International brands in emerging markets: the myths of segmentation

    Article • International Marketing Review, November 2015, Emerald

    Mr ARRY TANUSONDJAJA