All Stories

  1. Green Apparel Buying: Role of Past Behavior, Knowledge and Peer Influence in the Assessment of Green Apparel Perceived Benefits

    Article • Journal of International Consumer Marketing, July 2019, Taylor & Francis

    Dr Arpita Khare

  2. Influence of Expectation Confirmation, Network Externalities, and Flow on Use of Mobile Shopping Apps

    Article • International Journal of Human-Computer Interaction, November 2018, Taylor & Francis

    Dr Arpita Khare

  3. Role of green self-identity and peer influence in fostering trust towards organic food retailers

    Article • International Journal of Retail & Distribution Management, September 2017, Emerald

    Dr Arpita Khare

  4. Antecedents to organic cotton clothing purchase behaviour: study on Indian youth

    Article • Journal of Fashion Marketing and Management, March 2017, Emerald

    Dr Arpita Khare

  5. Mediating role of opinion seeking in explaining the relationship between antecedents and organic food purchase intention

    Article • Journal of Indian Business Research, November 2015, Emerald

    Dr Arpita Khare

  6. Antecedents to green buying behaviour: a study on consumers in an emerging economy

    Article • Marketing Intelligence & Planning, May 2015, Emerald

    Dr Arpita Khare

  7. Antecedents to local store loyalty: influence of culture, cosmopolitanism and price

    Article • International Journal of Retail & Distribution Management, January 2015, Emerald

    Dr Arpita Khare

  8. How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

    Article • Journal of Fashion Marketing and Management, September 2014, Emerald

    Dr Arpita Khare

  9. Consumer-small retailer relationships in Indian retail

    Article • Facilities, July 2014, Emerald

    Dr Arpita Khare