All Stories

  1. Making Recommendations More Effective Through Framings: Impacts of User- Versus Item-Based Framings on Recommendation Click-Throughs

    Article • Journal of Marketing, September 2019, SAGE Publications

    Anne Klesse

  2. The Secret Ingredient Is Me: Customization Prompts Self-Image-Consistent Product Perceptions

    Article • Journal of Marketing Research, July 2019, SAGE Publications

    Anne Klesse