All Stories

  1. How passionate consumers shape our understanding of whisky through online reviews

    Article • Public Relations Review, June 2025, Elsevier

    Ms. Anna E Hartman

  2. Aesthetic Work as Cultural Competence: Chasing Beauty in the Coproduction of Aesthetic Services

    Article • Journal of Service Research, December 2021, SAGE Publications

    Ms. Anna E Hartman

  3. Gender Equity in the Marketing Academy: From Performative to Institutional Allyship

    Article • Australasian Marketing Journal, December 2021, SAGE Publications

    Ms. Anna E Hartman

  4. Earning while giving: Rhetorical strategies for navigating multiple institutional logics in reproductive commodification

    Article • Journal of Business Research, June 2019, Elsevier

    Ms. Anna E Hartman

  5. transparency of hope

    Article • Marketing Intelligence & Planning, October 2016, Emerald

    Ms. Anna E Hartman