All Stories

  1. Improvised Marketing Interventions in Social Media

    Article • Journal of Marketing, January 2020, SAGE Publications

    Andreas Eisingerich, abhishek borah

  2. Blinds up or down?

    Article • European Journal of Marketing, April 2018, Emerald

    Andreas Eisingerich

  3. Unraveling the Customer Education Paradox

    Article • Journal of Service Research, February 2017, SAGE Publications

    Andreas Eisingerich

  4. Why recommend a brand face‐to‐face but not on Facebook? How word‐of‐mouth on online social sites differs from traditional word‐of‐mouth

    Article • Journal of Consumer Psychology, May 2014, Wiley

    Professor Simon J Bell, Mr H J, Dr Yeyi Liu, Andreas Eisingerich

  5. From brand aversion or indifference to brand attachment: Authors' response to commentaries to Park, Eisingerich, and Park's brand attachment–aversion model

    Article • Journal of Consumer Psychology, January 2013, Wiley

    Andreas Eisingerich

  6. Attachment–aversion (AA) model of customer–brand relationships

    Article • Journal of Consumer Psychology, January 2013, Wiley

    Andreas Eisingerich