All Stories

  1. Taxonomy of Generative Artificial Intelligence (Gen-AI) Use in Marketing

    Article • December 2025, Springer Science + Business Media

    Andrea De Mauro

  2. An Application of the Analytic Hierarchy Process to the Evaluation of Companies’ Data Maturity

    Article • SN Computer Science, September 2023, Springer Science + Business Media

    Andrea De Mauro

  3. Definition of Data Economy and Essential Features

    Article • European Journal of Innovation Management, August 2023, Emerald

    Andrea De Mauro

  4. Defining Big Data

    Article • July 2022, Springer Science + Business Media

    Andrea De Mauro

  5. Machine learning and artificial intelligence use in marketing: a general taxonomy

    Article • Italian Journal of Marketing, June 2022, Springer Science + Business Media

    Andrea De Mauro

  6. An Application of the Analytic Hierarchy Process to the Evaluation of Companies’ Data Maturity

    Article • January 2022, Scitepress

    Professor Marco Greco, Andrea De Mauro

  7. Improving Topic Modeling Performance through N-gram Removal

    Article • December 2021, ACM (Association for Computing Machinery)

    Andrea De Mauro

  8. A Systematic Review of Data Analytics Job Requirements and Online-Courses

    Article • Journal of Computer Information Systems, September 2021, Taylor & Francis

    Andrea De Mauro

  9. Leveraging Artificial Intelligence in Business: Implications, Applications and Methods

    Article • Technology Analysis and Strategic Management, February 2021, Taylor & Francis

    Andrea De Mauro

  10. Understanding Big Data Through a Systematic Literature Review: The ITMI Model

    Article • International Journal of Information Technology & Decision Making, July 2019, World Scientific Pub Co Pte Lt

    Professor Marco Greco, Andrea De Mauro

  11. In (Big) Data we trust: Value creation in knowledge organizations - Introduction to the special issue

    Article • Information Processing & Management, February 2018, Elsevier

    Professor Marco Greco, Andrea De Mauro

  12. Human resources for Big Data professions: A systematic classification of job roles and required skill sets

    Article • Information Processing & Management, June 2017, Elsevier

    Professor Marco Greco, Andrea De Mauro

  13. A systematic literature review on intangible assets and open innovation

    Article • Knowledge Management Research & Practice, February 2017, Taylor & Francis

    Andrea De Mauro

  14. A formal definition of Big Data based on its essential features

    Article • Library Review, April 2016, Emerald

    Professor Marco Greco, Andrea De Mauro

  15. What is big data? A consensual definition and a review of key research topics

    Article • January 2015, American Institute of Physics

    Professor Marco Greco, Andrea De Mauro

  16. A Peer-to-Peer Overlay Network for Real Time Video Communication using Multiple Paths

    Article • July 2006, Institute of Electrical & Electronics Engineers (IEEE)

    Andrea De Mauro