All Stories

  1. Explaining physical retail store closures in digital times

    Article • Journal of Retailing, December 2024, Elsevier

    Dr Andre Marchand

  2. Price and delay decisions for sequentially released products: The case of transactional streaming services

    Article • International Journal of Research in Marketing, December 2024, Elsevier

    Dr Andre Marchand

  3. How Star Power Drives Video Game Success

    Article • Journal of Interactive Marketing, October 2024, SAGE Publications

    Dr Andre Marchand

  4. Consumer perceptions of influencer gifting

    Article • Psychology and Marketing, June 2024, Wiley

    Dr Andre Marchand

  5. The global impact of public and private funding on cultural and economic movie success: evidence from German film funding

    Article • Journal of Cultural Economics, August 2023, Springer Science + Business Media

    Dr Andre Marchand

  6. Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry

    Article • Journal of the Academy of Marketing Science, January 2023, Springer Science + Business Media

    Dr Andre Marchand

  7. The finitude of life—How mortality salience affects consumer behavior: A review

    Article • Journal of Consumer Behaviour, November 2022, Wiley

    Dr Andre Marchand

  8. Social media resources and capabilities as strategic determinants of social media performance

    Article • International Journal of Research in Marketing, September 2021, Elsevier

    Dr Andre Marchand

  9. Automated Product Recommendations with Preference-Based Explanations

    Article • Journal of Retailing, September 2020, Elsevier

    Dr Andre Marchand

  10. Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership

    Article • Journal of Service Research, March 2020, SAGE Publications

    Dr Andre Marchand

  11. Revisiting the phenomenon of "going green to be seen" with actual consumption

    Article • Social Business, March 2020, Westburn Publishers

    Dr Andre Marchand

  12. Hook vs. hope: How to enhance customer engagement through gamification

    Article • International Journal of Research in Marketing, March 2019, Elsevier

    Dr Andre Marchand

  13. Content-Related Guidelines for Student Papers and Theses in Marketing

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Dr Andre Marchand

  14. Social Media Resources as Strategic Determinants of Social Media Marketing Effectiveness

    Article • SSRN Electronic Journal, January 2018, Elsevier

    Dr Andre Marchand

  15. Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success

    Article • International Journal of Research in Marketing, June 2017, Elsevier

    Dr Andre Marchand

  16. How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores: An Abstract

    Article • January 2017, Springer Science + Business Media

    Dr Andre Marchand

  17. How Gifts Influence Relationships With Service Customers and Financial Outcomes for Firms

    Article • Journal of Service Research, December 2016, SAGE Publications

    Dr Andre Marchand

  18. The power of an installed base to combat lifecycle decline: The case of video games

    Article • International Journal of Research in Marketing, March 2016, Elsevier

    Dr Andre Marchand

  19. When James Bond shows off his Omega: does product placement affect its media host?

    Article • European Journal of Marketing, September 2015, Emerald

    Dr Andre Marchand

  20. Joint consumption challenges in groups

    Article • Journal of Consumer Marketing, November 2014, Emerald

    Dr Andre Marchand

  21. Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunities

    Article • Journal of Interactive Marketing, August 2013, SAGE Publications

    Dr Andre Marchand

  22. Can Automated Group Recommender Systems Help Consumers Make Better Choices?

    Article • Journal of Marketing, September 2012, SAGE Publications

    Dr Andre Marchand

  23. The relationship between reviewer judgments and motion picture success: re-analysis and extension

    Article • Journal of Cultural Economics, July 2012, Springer Science + Business Media

    Dr Andre Marchand

  24. Increasing consumers' understanding of recommender results

    Article • September 2010, ACM (Association for Computing Machinery)

    Dr Andre Marchand