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  1. Modeling brand resonance score (BRS) – an application in financial services

    Article • Journal of Modelling in Management, February 2018, Emerald

    Ande Raja Ambedkar

  2. Brand resonance score for CBBE model: an application in financial services

    Article • Benchmarking for Quality Management & Technology, August 2017, Emerald

    Ande Raja Ambedkar