All Stories

  1. The consumer–activity relationship and separation distress

    Article • European Journal of Marketing, March 2023, Emerald

    Anastasia Thyroff

  2. Ode to Alda

    Article • Marketing Theory, December 2019, SAGE Publications

    Anastasia Thyroff

  3. TEACHING QUALITATIVE MARKETING RESEARCH: AN EXPERIENTIAL APPROACH

    Article • Marketing Education Review, October 2018, Taylor & Francis

    Anastasia Thyroff

  4. Theorizing materialism through the Institutional Analysis and Development framework

    Article • Marketing Theory, August 2017, SAGE Publications

    Anastasia Thyroff