All Stories

  1. THE ROLE OF CSR IMAGE FOR LOYALTY

    Article • Global Fashion Management Conference, July 2025, Global Alliance of Marketing and Management Associations

    Dr. Alisara Rungnontarat CHARINSARN

  2. Consumer wellbeing: the interplay between mindfulness and body image!

    Article • Current Psychology, July 2025, Springer Science + Business Media

    Dr. Alisara Rungnontarat CHARINSARN

  3. Foreign brand names in an emerging market: Implicit country-of-origin perceptions, consumer ethnocentrism, and environmentalism

    Article • Journal of Retailing and Consumer Services, May 2025, Elsevier

    Dr. Alisara Rungnontarat CHARINSARN

  4. How do cultural factors affect loyalty behaviour in retailing? The central role of social proximity

    Article • Retail and Distribution Management, March 2023, Emerald

    Dr. Alisara Rungnontarat CHARINSARN

  5. What Language Should Be Displayed on Product Packaging? How Unconventional Lettering Influences Packaging and Product Evaluation

    Article • Journal of International Consumer Marketing, May 2020, Taylor & Francis

    Dr. Alisara Rungnontarat CHARINSARN

  6. What makes me think that this product fits me? The impact of perceptual processing style on product preference among female consumers in emerging Asian countries

    Article • Journal of Asia Business Studies, January 2019, Emerald

    Dr. Alisara Rungnontarat CHARINSARN

  7. HOW MY CHILD INFLUENCES WHAT I BUY FOR MYSELF: CHILDREN’S INFLUENCE ON PARENTS’ PERSONAL PURCHASES

    Article • Global Fashion Management Conference, July 2018, Global Alliance of Marketing and Management Associations

    Dr. Alisara Rungnontarat CHARINSARN

  8. Sugar in disguise or healthy indulgence: A cross-cultural comparision of the perceptions of dietary vice/virtue bundles

    Article • Management & Marketing, January 2016, De Gruyter

    Dr. Alisara Rungnontarat CHARINSARN

  9. THE LATIN ALPHABET ILLUSION: HOW CONSUMERS IN EMERGING COUNTRIES PERCEIVE GLOBAL VERSUS FOREIGN BRANDS

    Article • January 2014, Global Alliance of Marketing and Management Associations

    Dr. Alisara Rungnontarat CHARINSARN