All Stories

  1. Knowledge, attitude and practice towards blockchain potential for digital marketing: scale development and validation

    Article • European Journal of Marketing, January 2025, Emerald

    Dr Ali B. Mahmoud

  2. Identifying the Public's Beliefs about Generative Artificial Intelligence: A Big Data Approach

    Article • IEEE Transactions on Engineering Management, January 2025, Institute of Electrical & Electronics Engineers (IEEE)

    Dr Ali B. Mahmoud

  3. Investigating stress, anxiety, and coping strategies among higher education students in extreme contexts: insights from Romania during the COVID-19 pandemic

    Article • BMC Public Health, December 2024, Springer Science + Business Media

    Dr Ali B. Mahmoud

  4. War vs pandemic—investigating the type of extreme context as a moderator of extreme-context perception effects on work alienation and its organisational outcomes

    Article • The International Journal of Human Resource Management, October 2024, Taylor & Francis

    Dr Ali B. Mahmoud

  5. Analysing the public's beliefs, emotions and sentiments towards Metaverse workplace: A big-data qualitative inquiry

    Article • Acta Psychologica, October 2024, Elsevier

    Dr Ali B. Mahmoud

  6. Measurement invariance of the Facebook intrusion questionnaire across 25 countries

    Article • International Journal of Psychology, August 2024, Wiley

    Dr Ali B. Mahmoud

  7. Exploring new realms or losing touch? Assessing public beliefs about tourism in the metaverse–a big-data approach

    Article • International Journal of Contemporary Hospitality Management, July 2024, Emerald

    Dr Ali B. Mahmoud

  8. Aging in the Digital Age: Public Beliefs About the Potential of Virtual Reality (VR) for the Aging Population

    Article • Journal of Macromarketing, May 2024, SAGE Publications

    Dr Ali B. Mahmoud

  9. Exploring the public's beliefs, emotions and sentiments towards the adoption of the metaverse in education: A qualitative inquiry using big data

    Article • British Educational Research Journal, May 2024, Wiley

    Dr Ali B. Mahmoud

  10. Promoting Social Justice and Women's Rights: Mitigating the Negative Impacts of Large Hydropower Projects on Tribal Women in the Hindu Kush Himalaya Region

    Article • Environmental Development, May 2024, Elsevier

    Dr Ali B. Mahmoud

  11. Green branding in fast fashion: examining the impact of social sustainability claims on Chinese consumer behaviour and brand perception

    Article • Corporate Communications An International Journal, April 2024, Emerald

    Dr Ali B. Mahmoud

  12. Unlocking Athletic Potential: Harnessing People Analytics for Optimal Performance and Talent Management in Sports

    Article • January 2024, Springer Science + Business Media

    Dr Ali B. Mahmoud

  13. Sports Analytics: Data-Driven Sports and Decision Intelligence

    Article • January 2024, Springer Science + Business Media

    Dr Ali B. Mahmoud

  14. Sports Analytics

    Article • January 2024, Springer Science + Business Media

    Dr Ali B. Mahmoud

  15. Digital Marketing Analytics in Sports

    Article • January 2024, Springer Science + Business Media

    Dr Ali B. Mahmoud

  16. Investigating gender as a moderator of extreme-context perception effects on behavioural tendencies towards fashion brands on Instagram in West Africa

    Article • Journal of Marketing Communications, November 2023, Taylor & Francis

    Dr Ali B. Mahmoud

  17. Climate change risks, sustainability and luxury branding: Friend or a foe

    Article • Industrial Marketing Management, November 2023, Elsevier

    Dr Ali B. Mahmoud

  18. Examining generational differences as a moderator of extreme‐context perception and its impact on work alienation organizational outcomes: Implications for the workplace and remote work transformation

    Article • Scandinavian Journal of Psychology, August 2023, Wiley

    Dieu Hack-Polay, Dr Ali B. Mahmoud

  19. Beyond culture shock: entering the complex world of Global South expatriates’ adaptation

    Article • Qeios, August 2023, Qeios Ltd

    Dr Ali B. Mahmoud

  20. The Metaverse and Web 3.0

    Article • March 2023, IGI Global

    Dr Ali B. Mahmoud

  21. The role of social media engagement and emotional intelligence in successful employment

    Article • Higher Education Skills and Work-based Learning, January 2023, Emerald

    Dr Ali B. Mahmoud

  22. Psychological Contract and Young Talent Retention in Vietnam: Development and Validation of a Hierarchical Reflective Structural Model

    Article • Businesses, January 2023, MDPI AG

    Dr Ali B. Mahmoud

  23. Segmenting the Retail Customers

    Article • June 2022, IGI Global

    Dr Ali B. Mahmoud

  24. Fashion Resale Behaviours and Technology Disruption

    Article • June 2022, IGI Global

    Dr Ali B. Mahmoud

  25. Modelling Socio-Digital Customer Relationship Management in the Hospitality Sector During the Pandemic Time

    Article • June 2022, IGI Global

    Dr Ali B. Mahmoud

  26. Factors affecting value co-creation through artificial intelligence in tourism: a general literature review

    Article • Journal of Tourism Futures, May 2022, Emerald

    Dr Ali B. Mahmoud

  27. Steering resilience in nursing practice: Examining the impact of digital innovations and enhanced emotional training on nurse competencies

    Article • Technovation, May 2022, Elsevier

    Dr Ali B. Mahmoud

  28. The new 3Ps of sustainability marketing: The case of fashion

    Article • Sustainable Production and Consumption, March 2022, Elsevier

    Dr Ali B. Mahmoud

  29. Barriers to the effective exploitation of migrants' social and cultural capital in hospitality and tourism: A dual labour market perspective

    Article • Journal of Hospitality and Tourism Management, March 2022, Elsevier

    Dr Ali B. Mahmoud

  30. What sort of collective bargaining is emerging in Nigeria?

    Article • Personnel Review, January 2022, Emerald

    Dr Ali B. Mahmoud

  31. Breathing Life Into Marketing Scholarship Through Creativity Learning and Teaching

    Article • January 2022, IGI Global

    Dr Ali B. Mahmoud

  32. Stress Amongst Private University Students in Malaysia

    Article • International Journal of Public Sociology and Sociotherapy, January 2022, IGI Global

    Dr Ali B. Mahmoud

  33. Locus of control as a moderator of the effects of COVID‐19 perceptions on job insecurity, psychosocial, organisational, and job outcomes for MENA region hospitality employees

    Article • European Management Review, December 2021, Wiley

    Dr Ali B. Mahmoud

  34. No one is safe! But who’s more susceptible? Locus of control moderates pandemic perceptions’ effects on job insecurity and psychosocial factors amongst MENA hospitality frontliners: a PLS-SEM approach

    Article • BMC Public Health, November 2021, Springer Science + Business Media

    Dr Ali B. Mahmoud

  35. Who’s more vulnerable? A generational investigation of COVID-19 perceptions’ effect on Organisational citizenship Behaviours in the MENA region: job insecurity, burnout and job satisfaction as mediators

    Article • BMC Public Health, October 2021, Springer Science + Business Media

    Dr Ali B. Mahmoud

  36. Mission statement effectiveness: investigating managers' sensemaking role

    Article • Corporate Communications An International Journal, September 2021, Emerald

    Dr Ali B. Mahmoud

  37. Pandemic pains to Instagram gains! COVID-19 perceptions effects on behaviours towards fashion brands on Instagram in Sub-Saharan Africa: Tech-native vs non-native generations

    Article • Journal of Marketing Communications, September 2021, Taylor & Francis

    Dr Ali B. Mahmoud

  38. “Let us define ourselves”: forced migrants’ use of multiple identities as a tactic for social navigation

    Article • BMC Psychology, August 2021, Springer Science + Business Media

    Dr Ali B. Mahmoud

  39. A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend

    Article • Journal of Fashion Marketing and Management, August 2021, Emerald

    Dr Ali B. Mahmoud

  40. A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa

    Article • Journal of Brand Management, June 2021, Springer Science + Business Media

    Dr Ali B. Mahmoud

  41. The Janus‐faced effects of COVID‐19 perceptions on family healthy eating behavior: Parent’s negative experience as a mediator and gender as a moderator

    Article • Scandinavian Journal of Psychology, May 2021, Wiley

    Dr Ali B. Mahmoud

  42. Who’s more vulnerable? A Generational Investigation of COVID-19 Perceptions effect on Organisational Citizenship Behaviours: Job Insecurity, Burnout and Job Satisfaction as Mediators

    Article • April 2021, Research Square

    Dr Ali B. Mahmoud

  43. African migrants and stress coping strategies in Australia: Implications for social work

    Article • International Social Work, April 2021, SAGE Publications

    Dr Ali B. Mahmoud

  44. Contemporary Discourses on Migrants: The Role of the Media

    Article • January 2021, Emerald

    Dr Ali B. Mahmoud

  45. Migration Practice as Creative Practice

    Article • January 2021, Emerald

    Dr Ali B. Mahmoud

  46. Narrative

    Article • January 2021, Emerald

    Dr Ali B. Mahmoud

  47. Small and Medium-Sized Enterprises in the Digital Business Sector

    Article • January 2021, IGI Global

    Dr Ali B. Mahmoud

  48. Like a Cog in a Machine

    Article • January 2021, IGI Global

    Dr Ali B. Mahmoud

  49. A generational study of employees’ customer orientation: a motivational viewpoint in pandemic time

    Article • Journal of Strategic Marketing, November 2020, Taylor & Francis

    Dr Ali B. Mahmoud

  50. A motivational standpoint of job insecurity effects on organizational citizenship behaviors: A generational study

    Article • Scandinavian Journal of Psychology, November 2020, Wiley

    Dr Ali B. Mahmoud

  51. Immigrant entrepreneurs in rural England – An examination of the socio- cultural barriers facing migrant small businesses in Lincolnshire

    Article • Local Economy The Journal of the Local Economy Policy Unit, November 2020, SAGE Publications

    Dr Ali B. Mahmoud

  52. The Dark Side of Artificial Intelligence in Retail Innovation

    Article • October 2020, Emerald

    Dr Ali B. Mahmoud

  53. Trick or treat? – when children with childhood food allergies lead parents into unhealthy food choices

    Article • BMC Public Health, September 2020, Springer Science + Business Media

    Dr Ali B. Mahmoud

  54. Homesickness in developing world expatriates and coping strategies

    Article • German Journal of Human Resource Management Zeitschrift für Personalforschung, September 2020, SAGE Publications

    Dr Ali B. Mahmoud

  55. “We aren't your reincarnation!” workplace motivation across X, Y and Z generations

    Article • International Journal of Manpower, June 2020, Emerald

    Dr Ali B. Mahmoud

  56. The reincarnation of work motivation: Millennials vs older generations

    Article • International Sociology, May 2020, SAGE Publications

    Dr Ali B. Mahmoud

  57. Developing and validating a new multi-dimensional scale for anti-social behavior in a higher education setting

    Article • Scandinavian Journal of Psychology, March 2020, Wiley

    Dr Ali B. Mahmoud

  58. Effects of Wartime Crisis Perceptions on the Effectiveness of Political Advertising: The Moderating Role of Political Involvement

    Article • January 2020, Springer Science + Business Media

    Dr Ali B. Mahmoud

  59. Modelling parents’ unhealthy food choices for their children: the moderating role of child food allergy and implications for health policy

    Article • Journal of Family Studies, October 2019, Taylor & Francis

    Dr Ali B. Mahmoud

  60. How Knowledge Management Enhances Employee Performance in the Public Sector

    Article • August 2019, SAGE Publications

    Dr Ali B. Mahmoud

  61. How Knowledge Management Enhances Employee Performance in the Public Sector

    Article • August 2019, SAGE Publications

    Dr Ali B. Mahmoud

  62. Validating a new total quality management‐benchmarking measurement model in an international humanitarian setting

    Article • Nonprofit Management and Leadership, June 2019, Wiley

    Dr Ali B. Mahmoud

  63. Email is evil!

    Article • Journal of Research in Interactive Marketing, June 2019, Emerald

    Dr Ali B. Mahmoud

  64. Political advertising effectiveness in war-time Syria

    Article • Media War & Conflict, April 2019, SAGE Publications

    Dr Ali B. Mahmoud

  65. Total Quality Management Boosters and Blockers in a Humanitarian Setting: An Exploratory Investigation

    Article • SAGE Open, April 2019, SAGE Publications

    Dr Ali B. Mahmoud

  66. Assessing Patients’ Perception of Health Care Service Quality Offered by COHSASA-Accredited Hospitals in Nigeria

    Article • SAGE Open, April 2019, SAGE Publications

    Dr Ali B. Mahmoud

  67. Loneliness, Friendship, and Facebook Intrusion. A Study in Poland, Slovakia, Syria, Malaysia, and Ecuador

    Article • Studia Psychologica, January 2018, Institute of Experimental Psychology

    Dr Ali B. Mahmoud, Mariusz Wołońciej

  68. When empathy hurts: Modelling university students’ word of mouth behaviour in public vs. private universities in Syria

    Article • Higher Education Quarterly, August 2017, Wiley

    Dr Ali B. Mahmoud

  69. Teacher’s turnover intentions

    Article • The International Journal of Educational Management, August 2017, Emerald

    Dr Ali B. Mahmoud

  70. What Forms University? An Integrated Model from Syria

    Article • Verslas teorija ir praktika, December 2015, Vilnius Gediminas Technical University

    Dr Ali B. Mahmoud

  71. E-mail Advertising in Syria: Assessing Beliefs, Attitudes, and Behaviors

    Article • Journal of Promotion Management, November 2015, Taylor & Francis

    Dr Ali B. Mahmoud

  72. Validating SERVPERF

    Article • Education + Training, April 2015, Emerald

    Miss Bayan Khalifa, Dr Ali B. Mahmoud

  73. SERVPERF--Arabic Version

    Article • January 2015, American Psychological Association (APA)

    Dr Ali B. Mahmoud

  74. Linking information motivation to attitudes towards Web advertising

    Article • Journal of Islamic Marketing, September 2014, Emerald

    Dr Ali B. Mahmoud

  75. Relating patient satisfaction to nurses' job satisfaction, job security, and obedience OCBs

    Article • International Journal of Pharmaceutical and Healthcare Marketing, April 2014, Emerald

    Dr Ali B. Mahmoud

  76. Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising

    Article • Verslas teorija ir praktika, November 2013, Vilnius Gediminas Technical University

    Dr Ali B. Mahmoud