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  1. When Does Market Share Matter? New Empirical Generalizations from a Meta-Analysis of the Market Share–Performance Relationship

    Article • Journal of Marketing, May 2018, American Marketing Association (AMA)

    Alexander Edeling

  2. Marketing’s Impact on Firm Value: Generalizations from a Meta-Analysis

    Article • Journal of Marketing Research, August 2016, American Marketing Association (AMA)

    Alexander Edeling