All Stories

  1. Resource Mapping and Place Branding as a Strategy Approach in an Attempt to Establish Cross-Border Areas of Greece and Albania as Tourism Destinations

    Article • Tourism and Hospitality, January 2022, MDPI AG

    Alex Deffner

  2. The multiple faces of place branding in the EU: special issue on the fourth IPBA conference

    Article • Place Branding and Public Diplomacy, October 2020, Springer Science + Business Media

    Alex Deffner

  3. City marketing and planning in two Greek cities: plurality or constraints?

    Article • European Planning Studies, December 2019, Taylor & Francis

    Alex Deffner

  4. Using Critical Path Analysis (Cpa) in Place Marketing Process: a Methodological Approach in the Case of Rostock, Germany

    Article • European Spatial Research and Policy, January 2015, De Gruyter

    Alex Deffner

  5. Developing place marketing pilot plans: the cases of Rostock and Kainuu

    Article • Anatolia, August 2013, Taylor & Francis

    Alex Deffner, Paschalis Arvanitidis

  6. Rethinking the Connection Between Creative Clusters and City Branding: the Cultural Axis of Piraeus Street in Athens

    Article • Quaestiones Geographicae, December 2012, Adam Mickiewicz University Poznan

    Alex Deffner

  7. Place Marketing, Local Identity and Branding Cultural Images in Southern Europe: Nea Ionia, Greece and Pafos, Cyprus

    Article • August 2010, Edward Elgar Publishing

    Alex Deffner

  8. Marketing the National Marine Park Image in Greece

    Article • Anatolia, December 2009, Taylor & Francis

    Alex Deffner

  9. Planning culture and time in a mega-event: Thessaloniki as the European city of culture in 1997

    Article • International Planning Studies, August 2005, Taylor & Francis

    Alex Deffner

  10. The combination of cultural and time planning

    Article • City, April 2005, Taylor & Francis

    Alex Deffner

  11. Urbanisation et patrimoine culturel : Athènes face aux jeux olympiques de 2004 / Urbanisation and cultural heritage : Athens and the Olympic Games of 2004

    Article • Géocarrefour, January 2002, PERSEE Program

    Alex Deffner

  12. The development of planning education and its relation to the belated start of geography teaching in Greek Universities

    Article • European Planning Studies, April 1999, Taylor & Francis

    Alex Deffner