All Stories

  1. Special Issue: Digital Marketing and Online Consumer Behavior in China

    Article • Journal of Global Marketing, August 2019, Taylor & Francis

    Ajay Manrai

  2. New Perspectives in International Consumer Behavior Research

    Article • Journal of Global Marketing, August 2019, Taylor & Francis

    Ajay Manrai

  3. New Research on the Determinants and Effects of Cultural Context in International Marketing

    Article • Journal of Global Marketing, March 2019, Taylor & Francis

    Ajay Manrai

  4. New Empirical and Theoretical Research Perspectives in Global Marketing

    Article • Journal of Global Marketing, January 2019, Taylor & Francis

    Ajay Manrai

  5. New Research on Cross-Cultural and Cross-National Comparisons in Advertising and Consumer Behavior

    Article • Journal of Global Marketing, December 2017, Taylor & Francis

    Ajay Manrai

  6. Research Advances in the Global Tourism and Services Industries

    Article • Journal of Global Marketing, September 2017, Taylor & Francis

    Ajay Manrai

  7. New Research on Designing Strategies for Global Marketing

    Article • Journal of Global Marketing, August 2017, Taylor & Francis

    Ajay Manrai

  8. Effect of Ethnocentrism on Consumer Behavior and Marketing Strategy in Global Societies

    Article • Journal of Global Marketing, March 2017, Taylor & Francis

    Ajay Manrai