All Stories

  1. Role of government-sponsored export promotion programs in marketing strategy, market selection and export performance

    Article • African Journal of Economic and Management Studies, October 2025, Emerald

    Dr. Ajay Kumar

  2. Role of entrepreneurial education and perceived opportunity in shaping entrepreneurial intention of female students

    Article • LBS Journal of Management & Research, September 2025, Emerald

    Dr. Ajay Kumar

  3. Leveraging Artificial Intelligent (AI) for Human-Mimic Tech in Marketing 5.0

    Article • March 2025, Emerald

    Dr. Ajay Kumar

  4. Exploring the Impact of AI on Management and Healthcare for Streamlining Operations and Decision‐Making

    Article • December 2024, Wiley

    Dr. Ajay Kumar

  5. Exploring the Predictors of Intention to Purchase Electric Vehicles

    Article • August 2024, Institute of Electrical & Electronics Engineers (IEEE)

    Dr. Ajay Kumar

  6. Factors influencing intention to continue use of e-wallet: mediating role of perceived usefulness

    Article • Vilakshan – XIMB Journal of Management, August 2024, Emerald

    Dr. Ajay Kumar

  7. Application of theory of planned behaviour in determining attitude and to measure purchase intention under the fear of Covid-19

    Article • Cogent Business & Management, July 2024, Taylor & Francis

    Dr. Ajay Kumar

  8. Intellectual Structure of Export Orientation in International Marketing: A Bibliometric Coupling

    Article • Brazilian Business Review, May 2024, Fucape Business School

    Dr. Ajay Kumar

  9. Unlocking Growth: The Synergy of Marketing Analytics and Operations

    Article • April 2024, Taylor & Francis

    Dr. Ajay Kumar

  10. Young consumer engagement at the bottom of pyramid: applying S-O-R framework in e-commerce context

    Article • International Journal of Advertising and Marketing to Children, August 2023, Emerald

    Dr. Ajay Kumar

  11. Understanding the Factors Influencing Repurchase Intention in Online Shopping: A Meta-analytic Review

    Article • Vision The Journal of Business Perspective, July 2022, SAGE Publications

    Dr. Ajay Kumar

  12. Role of mall attractiveness in shaping fashion shopping orientation of apparel shoppers: a segmentation approach

    Article • Research Journal of Textile and Apparel, December 2021, Emerald

    Dr. Ajay Kumar

  13. Perceived outcomes of e-learning: identifying key attributes affecting user satisfaction in higher education institutes

    Article • Measuring Business Excellence, February 2021, Emerald

    Dr. Ajay Kumar

  14. An exploratory analysis of mall attractive dimensions from the perspective of tier-II cities customers

    Article • International Journal of Business Innovation and Research, January 2021, Inderscience Publishers

    Dr. Ajay Kumar

  15. Understanding Customer Perceived Mall Values

    Article • International Journal of Customer Relationship Marketing and Management, July 2019, IGI Global

    Dr. Ajay Kumar

  16. Measuring information potential to understand shoppers' acceptance of online shopping

    Article • International Journal of Business Innovation and Research, January 2019, Inderscience Publishers

    Dr. Ajay Kumar

  17. Leveraging utilitarian perspective of online shopping to motivate online shoppers

    Article • Retail and Distribution Management, March 2018, Emerald

    Dr. Ajay Kumar