All Stories

  1. Measuring consumer perceptions of online retail platform corporate sustainable development: a scale development and validation

    Article • Retail and Distribution Management, August 2024, Emerald

    Professor Ai-zhong He

  2. AI-powered touch points in the customer journey: a systematic literature review and research agenda

    Article • Journal of Research in Interactive Marketing, December 2022, Emerald

    Professor Ai-zhong He

  3. The impact of retailers’ sustainable development on consumer advocacy: A chain mediation model investigation

    Article • Journal of Retailing and Consumer Services, January 2022, Elsevier

    Professor Ai-zhong He

  4. Conversation, storytelling, or consumer interaction and participation? The impact of brand-owned social media content marketing on consumers’ brand perceptions and attitudes

    Article • Journal of Research in Interactive Marketing, June 2021, Emerald

    Professor Ai-zhong He

  5. Regional disparity and dynamic evolution of carbon emission reduction maturity in China’s service industry

    Article • Journal of Cleaner Production, January 2020, Elsevier

    Professor Ai-zhong He

  6. Non-green Consumer Behavior

    Article • International Journal of Consumer Studies, December 2015, Wiley

    Professor Ai-zhong He