All Stories

  1. The influence of chatbot social presence and media appeal on brand likability and usage intention: Evidence from Coffeehouse brands

    Article • Journal of Foodservice Business Research, December 2025, Taylor & Francis

    Dr. Ahmad Aljarah

  2. The nexus between green influencers and green customer citizenship behavior: do environmental self-identity and dynamic norms matter?

    Article • British Food Journal, August 2025, Emerald

    Dr. Ahmad Aljarah

  3. Managerial green leadership behavior and its impact on employee environmental citizenship behavior: the mediating role of green intellectual capital in the hospitality sector

    Article • Journal of Sustainable Tourism, August 2025, Taylor & Francis

    Dr. Ahmad Aljarah

  4. Isolation marketing: social isolation and virtual gift donation intention

    Article • Management Decision, May 2025, Emerald

    Dr. Ahmad Aljarah

  5. Fleeting goodness: how ephemeral CSR content shapes message engagement and avoidance

    Article • Marketing Intelligence & Planning, April 2025, Emerald

    Dr. Ahmad Aljarah

  6. In AI, we do not trust! The nexus between awareness of falsity in AI-generated CSR ads and online brand engagement

    Article • Internet Research, October 2024, Emerald

    Dr. Ahmad Aljarah

  7. Make it real, make it useful! The impact of AR social experience on brand positivity and information sharing

    Article • British Food Journal, June 2024, Emerald

    Dr. Ahmad Aljarah

  8. Building a tribe on Instagram: User-generated and Firm-created Content can drive brand evangelism and fidelity

    Article • Journal of Marketing Communications, April 2024, Taylor & Francis

    Dr. Ahmad Aljarah

  9. Make me happy, make it credible – the effect of CSR message framing on online brand engagement

    Article • Management Decision, April 2023, Emerald

    Dr. Ahmad Aljarah

  10. The differential impact of user- and firm-generated content on online brand advocacy: customer engagement and brand familiarity matter

    Article • European Journal of Innovation Management, November 2022, Emerald

    Dr. Ahmad Aljarah

  11. Doing good does not always lead to doing well: the corrective, compensating and cultivating goodwill CSR effects on brand defense

    Article • Current Issues in Tourism, November 2022, Taylor & Francis

    Dr. Ahmad Aljarah

  12. Like, comment and share: examining the effect of firm-created content and user-generated content on consumer engagement

    Article • Leisure/Loisir, March 2022, Taylor & Francis

    Dr. Ahmad Aljarah

  13. The attribution effects of CSR motivations on brand advocacy: psychological distance matters!

    Article • Service Industries Journal, February 2022, Taylor & Francis

    Dr. Ahmad Aljarah

  14. The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality

    Article • Journal of Marketing Communications, September 2021, Taylor & Francis

    Dr. Ahmad Aljarah

  15. Power Brand Defense Up, My Friend! Stimulating Brand Defense through Digital Content Marketing

    Article • Sustainability, September 2021, MDPI AG

    Dr. Ahmad Aljarah

  16. How Brand Symbolism, Perceived Service Quality, and CSR Skepticism Influence Consumers to Engage in Citizenship Behavior

    Article • Sustainability, May 2021, MDPI AG

    Dr. Ahmad Aljarah

  17. Environmental Marketing Strategy and Customer Citizenship Behavior: An Investigation in a Café Setting

    Article • International Journal of Hospitality & Tourism Administration, March 2021, Taylor & Francis

    Dr. Ahmad Aljarah

  18. Linking Social Media Marketing Activities to Revisit Intention through Brand Trust and Brand Loyalty on the Coffee Shop Facebook Pages: Exploring Sequential Mediation Mechanism

    Article • Sustainability, February 2021, MDPI AG

    Dr. Ahmad Aljarah

  19. The relationship between online sale and customer value co-creation: The mediating role of e-satisfaction and e-trust

    Article • International Journal of Data and Network Science, January 2021, Growing Science

    Dr. Ahmad Aljarah

  20. The nexus between corporate social responsibility and target-based customer citizenship behavior

    Article • Journal of Sustainable Tourism, July 2020, Taylor & Francis

    Dr. Ahmad Aljarah

  21. Boosting customer citizenship behavior through corporate social responsibility: does perceived service quality matter?

    Article • Social Responsibility Journal, May 2020, Emerald

    Dr. Ahmad Aljarah

  22. The Robustness of Corporate Social Responsibility and Brand Loyalty Relation: A Meta-Analytic Examination

    Article • Journal of Promotion Management, March 2020, Taylor & Francis

    Dr. Ahmad Aljarah

  23. Do Social Media Marketing Activities Enhance Consumer Perception of Brands? A Meta-Analytic Examination

    Article • Journal of Promotion Management, January 2020, Taylor & Francis

    Dr. Ahmad Aljarah

  24. A study on the effect of transformational leadership on job satisfaction: The role of gender, perceived organizational politics and perceived organizational commitment

    Article • Management Science Letters, January 2019, Growing Science

    Dr. Ahmad Aljarah

  25. Corporate social responsibility and customer relationship quality

    Article • Social Responsibility Journal, December 2018, Emerald

    Dr. Ahmad Aljarah

  26. Dataset of relationships among social media marketing activities, brand loyalty, revisit intention. Evidence from the hospitality industry in Northern Cyprus

    Article • Data in Brief, December 2018, Elsevier

    Dr. Ahmad Aljarah

  27. Corporate social responsibility and behavioural intentions

    Article • Social Responsibility Journal, October 2017, Emerald

    Dr. Ahmad Aljarah