All Stories

  1. Effect of popularity and peer pressure on attitudes toward luxury among teens
  2. Celebrity endorsement, self-brand connection and consumer-based brand equity
  3. Self-Brand Connection With Service Brands: Examining Relationships With Performance Satisfaction, Perceived Value, and Brand Relationship Quality
  4. Brand extension feedback effects: towards a mediated framework
  5. Retail Brand Extensions: Unpacking the Link between Brand Extension Attitude and Change in Parent Brand Equity
  6. Brand‐extension feedback effects: an Asian branding perspective
  7. Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context
  8. Brand, value and relationship equities and loyalty-intentions in the Australian supermarket industry
  9. The impact of brand extensions on parent brand relationship equity
  10. Brand extension feedback effects: A holistic framework