All Stories

  1. Small Enterprises, Product Competition Strategy, Customer orientations, Marketing Mix., Jordan

    Article • Jordan Journal of Business Administration, July 2016, Al Manhal FZ, LLC

    Dr abdelhalim Issa Al-Zu'bi

  2. Muslim consumer socialization behavior, Locus of control scale, Arab culture/ Jordan.

    Article • Journal of Islamic Marketing, June 2016, Emerald

    abdelhalim I Al-Zu'bi, Dr abdelhalim Issa Al-Zu'bi

  3. Internet banking adoption, customer behavior, banks services quality, Jordan

    Article • International Journal of Business and Management, February 2016, Canadian Center of Science and Education

    Dr abdelhalim Issa Al-Zu'bi

  4. Young consumers, intergenerational influence, structural equation modeling

    Article • American Journal of Business and Management, December 2015, World Scholars

    Dr abdelhalim Issa Al-Zu'bi

  5. Young consumers, shopping motives, self-confidence, consumer socialization behavior

    Article • International Journal of Marketing Studies, October 2015, Canadian Center of Science and Education

    Dr abdelhalim Issa Al-Zu'bi

  6. Family Communication patterns, consumer socialization behaviour, scale revision

    Article • International Journal of Advertising and Marketing to Children, November 2008, Emerald

    Dr abdelhalim Issa Al-Zu'bi